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((A lot has happened in the last night to the point I was pulling an all nighter and screwed up my sleep schedule. But I won’t get into too much details. Other than that, we’re here and I’ll be working on some drafts with Atem))
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Month Nine - EVENTS MARKETING AND PRODUCTION
During Events Marketing and Production, I was assigned the task of promoting an event and conducting an online Webinar. The purpose of this course outlines industry standards of event planning and marketing.
As a public relations professional, the events generated by clients as essential and important for the success of the business. Throughout this course, the definition of the role of public and digital events that support PR efforts were outlined and how event generate awareness for the client.
I learned the most from the assignment that required students to host their own online Webinar. Th purpose of the Webinar was to promote a subject or highlight a topic that relates to the target market of our personal Capstone Project. My client, Ripley Entertainment Inc. is located in Orlando, Florida.
Orlando has numerous attractions and family friendly spots that continue to support the city and the growth. During my research, I discovered some interesting statics about Orlando.
- The cost of living in Orlando is slightly lower than the national median sale price, plus Florida has no state income tax. The city did get dinged for the use of its public transit, which was rated as below the national average. Roughly 90 percent drive as a means of transportation, which is above the national average.
- The average commute time in Orlando is 27.8 minutes.
- The weather is a factor: the average temperature highs and lows are 82.8 degrees and 62.8 degrees respectively, and the region gets 50.7 inches of rain each year on average.
- Orlando, which is known for its theme parks, has a metro population of 2.3 million and the median age is 36.8. The unemployment rate is 3.8 percent and the average annual salary is $43,060. The median home price is $213,717, while the median monthly rent is $1,063.
These facts supported the foundation of my Webinar and helped shaped the direction of what information visitors or locals of Orlando will need when looking into the location to have fun.
Update:
Although my Webinar only had 1 – 3 people in attendance during the live event, I answered one question during the event that was related to the presentation. For future events, I would like to promote more on online boards to increase online attendance during events. Also, I plan on using Live video for my new Webinar instead of a professional photo. Live video encourages the attendances to engage with my presentation more because they are watching a person speak instead of simply listening to a voice.
Overall, throughout this course, I have learned how PR is used to support and enhance events such as trade shows, product launches, and press conferences. I am excited to discover more aspects of event planning in the public relations field.
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*pessoa que confundiu os memes bdgajdahgakjshgdasd*
Kalpsiz - Wattpad
I want the thoughts to go away, and you're not helping me.
I should.... Try and not talk so much all at once...