New Reality TV Show at Start Engine Stars PageWoo Entrepreneurs
Bringing reality TV to startup.com, PageWoo will be one of the first 10 companies featured in a new TechStars show that starts shooting today at the Start Engine incubator in Los Angeles, CA, for Bloomberg TV. And to make the show even more entertaining, PageWoo Co-Founders Jason Crilly and Holden Steinberg are married. To bring you the inside scoop, we captured this PageWoo interview about the show, their new one pages for small business marketing, the Start Engine 90-day incubator program, and the love story behind the story.
When asked about being part of a new reality TV show,Holden Steinberg explained, “We had no idea. We came in for our interview, and there were 20 cameras and no one said anything, and we just sat down and there was a mic over my head.” You can also watch this funPagewoo VIDEO Interview with Jason and Holden that marks one of their first on-camera interviews.
When asked about what it’s like to work with your husband,Holden shared, “Jason and I are both very opinionated and we butt heads frequently. But it's always in an effort to get to the best product. One thing about working with Jason is that I never have to question his dedication. I always know that at the end of the day we are really both fighting for great results and we just have two different approaches to getting them.”Similar to PageWoo.com building one-page Marketing pages for small businesses to attract clients, this couple was drawn to each other from the moment they met. Jasonexplained with a big smile, “We met at a party in Malibu, and she was on a date with another guy, and we left together.” After dating for about 1 ½ years, the couple was married. Jason explained their connection, “She’s phenomenal. She’s funny. She’s really smart, and I always had a problem because every relationship I had I got bored at 6 months, and I’ve never been bored a day with her.”
After testing different social media concepts for small business, Jason and Holden have developed PageWoo, as new one-page Marketing engine that can help you launch a campaign in minutes over the web without developers.Holden explained, “PageWoo is About Me for Marketing. What we allow people do is instead of just connecting all your social media to one page, we take it a step further and allow people to download, buy now, visit, donate and a variety of different action items…..People really responded to the idea of a page that asked people to visit them or gave them a coupon or a deal, but they always wanted to customize more than we had the ability to give them because our software just wasn’t that focused.”
As PageWoo starts their three-month incubator program atStart Engine, the system is in a private beta mode, and they’re looking for brand ambassadors to test the product. If you’re interested, go to PageWoo.com, and contact them to apply. Holden explained their early stage approach,“We’re focused on offering the service for free until we hit on the points that are real pain points for people and those are the things that they feel like it’s worth paying for it.” Jason added, “We’re looking really strong now. We’re looking to have thousands if not 100,000 users by the time we get out of the program.”As this new service goes viral, PageWoo could be the Evernote of 2012.
When discussing potential celebrity clients, we saw the first signs of a couple’s disagreement that you might see on the new reality TV show. Jason explained, “We already have some celebrities that we’re working with like Lady Gaga and Justin Bieber,” and then Holden quickly jumped in to say, “Well we’re not there yet.” Another perfect example of a potential client shared was Kevin Winston, who is the founder of Digital LA, the hottest digital entertainment networking group in southern California. Holden shared,“Kevin is a perfect candidate because he does all these events. His website is not his forte, but he’s phenomenal with social media. He takes fantastic photos, and has all this great content, but where does he put it and get someone to register for his events.”
To share more about this exciting Start Engine Program for entrepreneurs, Jason explained, “Start Engine is this awesome program put together by Howard Marks, formerly of Activision, he’s putting together an incubator in Los Angeles that is going to take tech companies, give them mentors and all these different elements to help them be successful in 90 days. We’re the first inaugural class of Start Engine, and we’re really excited to be here.”
Howard Marks, Co-Founder Start Engine
And Start Engine is very excited to have PageWoo in their rapid incubator program. Howard Marks, Co-Chair of Start Engine and CEO of Gamzee, shared, “What drew me to PageWoo were several things – they have a lot of talent, they have passion and they have a mission to help small businesses that is very attractive. When you look at businesses and entrepreneurs, sometimes you think it's more of a project. It’s something they’re going to do, and if it doesn’t work, they’ll do something else. I look for people who have mission oriented passions that they are really dedicated and committed too. PageWoo is more than just a startup, it’s a mission that they have.”
After watching the internet bubble burst in 2001, it’s exciting to see the tech world coming back strong in Los Angeles with startup incubators like Start Engine and cool new companies like PageWoo. Stay tuned for the TechStarsreality show on Bloomberg TV, follow @PageWoo and we’ll check back with Jason and Holden to see how they're doing after their 90-day program.
© Liz H Kelly, @LizHKelly, National Digital Entertainment Columnist, Sunrise Road Media,http://sunriseroadmedia.com