“Can You Feel It?” is the chart-topping first single from the @parlotones latest studio album, “China”. The concept for “Can You Feel It?” originated mainly from The Parlotones front man, Kahn Morbee. He visualized a video shot entirely from the protagonist’s point of view, the protagonist being a young man roaming through the city streets trying to outrun a danger we never really see, which ties in neatly with the themes of fear as explored in the song. At three specific points in the video our runner bumps into the band performing in various locations. The video, produced by Mirror Mountain Pictures, was shot entirely on the streets of Johannesburg and Cape Town over the course of several days. To reinforce the themes of fear and danger, another visual layer was added to illustrate the protagonist’s thoughts as he progresses through his urban environment, including deep existential ideas that perhaps form the basis of all our collective human fears. The video aims to comment on the sensory overload we are confronted with on a daily basis in modern society. . . . . . . . . #parlotones #canyoufeelit #officialmusicvideo #china #southafrica # Johannesburg #alternative #capetown #videooftheday #videogram #instavideo #instagood #VOTD #music #video #musiclove #newmusic #nowplaying #musicvideopromotion #musicvideodistrobution #distro #albumoftheday #listentothis #lovethissong #feelit #wecanfeelit https://www.instagram.com/p/By6c_cVFZwE/?igshid=100kmaw5phfd2
