IKEA Lion Man - Relax into greatness
Lion Man relaxes into greatness @IKEAUK @motherlondon @Us_Tweets @AcademyFilms
IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as he recharges in his living room before springing to life and revealing himself to be a father in costume preparing for…
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