Gradation Target

Gradation Target is a line, an iconographic flow ponctuated by semantic associations. It deals with painting, advertising, photography, exhibition, design, drawing, sculpture, crafts, performance and so on...

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Albert Mertz / 1970 Tapet - blå former A-B-C

painting, 47.5 x 42 cm

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We have no art / 1967 Baylis Glascock

movie produced by Charles & Elinor Mikulka, 26 minutes

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Boston Gas Tank / 1971 Sister Corita

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Absolute Citron Lava / 1996 Steven Bronstein for TBWA

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Juicy Salif / 1990 Philippe Starck

lemon squeezer, iron, 14 x 19 cm

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Iron Mac / 2013 Adrien Guillet

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Tablets forever / 2013 Adrien Guillet

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Heartbrand logo / 2003 Unilever ice cream

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Cahier d'Art [Cœurs Volants] / 1936 Cover by Marcel Duchamp

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Geberit : I Love Water / 2013 Lukkien

commercial, 15"

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Storage Room / 2012 Lili Van Der Stokker

installation, mixed media, 430 x 235 x 560 cm

monographic exhibition "Living Room",  Gallery Kaufmann Repetto (It), april 2012

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Located at 16 West 56th Street in New York, Siegelaub's gallery - Seth Siegelaub Contemporary Art - dealt not only in fine art but also in Oriental rugs, which are sometimes incorporated into shows. This coupling provided the dealer an appropriate setting to project the image of the art collector as a highly cultured individual surrounded by refined objects. Additionally, the combination of new art and old, "timeless" rugs inevitably suggested that this particular "new" would also withstand time and become "priceless". Siegelaub's aggressive promotion of his gallery is evident in the structure of his first exhibition (14 September-10 October 1964). He arranged paintings and sculptures by a number of artists throughout the gallery space and placed couches and chairs on an exotic carpet in the center of the room. The gallery visitor was encouraged to lounge in the seats and experience the show as an environment.

Conceptual Art and the politics of publicity (excerpt) / 2003 Alexander Alberro

published by the MIT Press, Cambridge, Massachusetts / London, England

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Bounty : Le musée / 1996 Patrick Duroux for CLM/BBDO

tv advertising, 31"

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I'm Feeling Lucky / 2013 Erin Mitchell

sketches, unknown dimensions

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Argyle Socks / 2013 Google Store

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Adidas Facebook Superstar / 2013 Gerry Mckay

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I Need Some Meaning I Can Memorise (The Invisible Pull) / 2012 Ryan Gander

a gentle breeze pulling the spectator through the gallery space, Fridericianum, Documenta 13, Kassel (De)