#philippa roberts

[dandelioncasey]

Bonus book #13 complete!

You can check out my main entries for the book bingo here and the rest of my bonus reads here.

Title: Brandsplaining

Author: Jane Cunningham & Philippa Roberts

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Good girl. Girlboss. Flawless model. Perfect mother. Organizer. Wonder Women. Family rock. Feminist go-getter. Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs – in all forms – are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and – at last – sexism-free.

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Honestly this book should be mandatory reading for everyone who even thinks about starting a marketing job, because it managed to put into words all the little issues I have with most advertising and identified multiple different ways in which adverts are sexist, as well as how to fix them!

Highly recommend this book to anyone interested in advertising, especially as it provides solutions to each of the problems with modern-day marketing that the authors discuss. It also calls out some explicitly feminist brands towards the end, which might be good places to check out if you have the chance.