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PhillyDeals: Susquehanna Bank ranked best in customer satisfaction
Susquehanna Bank rates tops among 31 mid-Atlantic banks for retail customer satisfaction, says McGraw-Hill Financial’s JD Power market-research agency, in a survey of 80,000 U.S. consumers.
At the other end of the scale, Bank of America ranks at or near the bottom, here and in every part of the country.
Is customer-friendliness profitable? After posting disappointing sales and earnings, Susquehanna agreed last fall to be acquired by North Carolina-based BB&T Corp., one of the largest U.S. banks.
Susquehanna scored extra high on the JD Power chart for its network of 245 branches in Pennsylvania, Maryland, and South Jersey, and for its remote banking services. The rating also considers banks’ fees, products, and problem resolution.