BuzzFeed Attempts Serious Journalism
BuzzFeed is More than Gossip and Wacky News
Over the past year and a half, BuzzFeed, which says it receives over 40 million unique visitors a month, improbably has made forays into the world of serious news and original reporting. First came politics; the site did some fine work on the 2012 presidential campaign. Late last year it hired a magazine editor to oversee long-form narrative journalism. This month it announced that it was setting up a business vertical, hiring a journalist from Reuters to run the show.
BuzzFeed Launching Longform 'BuzzReads' Section
BuzzReads will be “a bit quieter than the average BuzzFeed page,” Kandell said, with eight to 10 stories and pictures of varying sizes. The mockup I saw has a logo with a light, serif typeface, emphasizing its kind-of separate identity. He hopes to bring in RSS widgets from other longform sources like Longform, he said, positioning BuzzReads as a good citizen of the longform ecosystem.
Why is it so Hard for us to Imagine that a Site Like BuzzFeed Could do Serious Journalism?
In many ways, a realistic appraisal of BuzzFeed’s chances to become a home for “serious” journalism can only come when we stop thinking of BuzzFeed as a single media animal — the one that is hiring an “animals editor” and asks job applicants for another position to create an instruction manual for making a peanut-butter-and-jelly sandwich — and think of it as a media entity like any other. If the Huffington Post can win a Pulitzer Prize for investigative journalism, why couldn’t its offspring carve out a process for doing that as well?
LJ Digital: BuzzFeed is getting serious. How does that make you feel? Can a website with tabs like, "LOL," "WTF," and "OMG," be taken seriously in the world of news and provide hard-hitting journalism with compelling, well written stories?