#prcouture

[ashleyecasey-blog1]

A year ago, when I switched my major to PR, I literally had no idea how to even start working toward a career in the fashion industry. Here I’ve rounded up my favorite resources and tips for working towards your dream job…

[theblogmarket]

I'm calling for fashion brands, and by extension their PR departments to take a step back. Think about your long-term strategy, brand perception and promise. Consider, for example, that in another six months, the fashion consumer might find her eyes glazing over and shrug her shoulders at your latest blogger-inspired campaign and if so, what's next? We've hit mainstream...and working with fashion bloggers, while important and powerful, is no longer innovative, no longer cause for self-congratulations, or god forbid, evidence of "social media savvy".

Crosby in "Fashion Blogger Burnout"

[prcouture]

{PR Toolbox} 5 #Content Generation Tools for Publicists & Marketers http://bit.ly/17TQTCs

[summerrays]

“In the beginning we didn’t have any real-world experience to understand that there were PR firms out there whose entire job was pitching the story. We just thought “stuff will come” and then we kept seeing all these other brands with these great press hits. So we started actively searching for an agency to help us.”

Lauren & Emma of Leoluca Handbags

Full interview by PR Couture