The TATA Mumbai Marathon 2025 report 📊, initiated by Procam International Pvt. Ltd. with IISM, through rigorous research design, field assessments, and impact analysis, has documented the marathon’s broader influence on community health 🏃♂️, social inclusion, and economic activity. 📈
During the launch of the report at Trident Hotel, Mumbai, yesterday, several distinguished guests were present, including Shri Rajesh Aggarwal -Chief Secretary- Government of Maharashtra; Mr. Anil Singh and Mr. Vivek Singh - MD & Jt. MD - Procam International Pvt. Ltd.; Mr. Adrian Terron -Head – Corporate Brand & Marketing –Tata Sons LTD., Mr. Ujjwal Mathur - President India – Business & Strategic Accounts Growth Markets -TCS; Mr. Shreepad Shende - Chief Marketing Officer - IDFC First Bank; Mr. Chris Croning – Head of Sports Marketing –Red Bull; Mr. Chandrasekar Radhakrishnan –Chief Business Officer- Automotive India & SAARC; Mr. Himanshu Gupta -Strategic Demand Manager- Snickers; Mr. Sourabh Sharma- Director Marketing –ASICS India; Mr. Tushar Malhotra- Head of Marketing – Bisleri, and IISM Founder–Director, Mr. Nilesh Kulkarni.
According to the report, the prime point of the research has focused on various topics like economic impact, health, technology, the running population & their choices of athleisure, how they prepare themselves for the Marathon. Moreover, an independent assessment of last year’s edition estimated a Rs 530.59–crore socio–economic impact, driven largely by spending on training, coaching, nutrition, gear, and travel.
Special thanks to Mr. Kevin Pereira -Senior Vice-President -Business Development at Procam International, the entire Procam International team, and Mr. Anurag Tiwari -Project Lead, for their constant support for the launch of the report. 🙌
Notably, while our IISM Associate Dean, Mr. Amitava Pal, has guided the TMM 2025 research project to make it a successful analysis, IISM faculty member Ms. Ayushi Dhakate(Lead) has led the project with teammates Ms. Harshada More, Mr. Rohit Walavalkar, Ms. Kinjal Mehta, Ms. Manali Patil, Ms. Nidhi Kothari, and Ms. Madhura Manjirekar, and our IISM students have endeavored to make a successful research report.
