Ever watched those behind-the-scenes reels about IPL, ICC, or PKL and thought, "Imagine being there"? 🤩
For Heerak Dugar, a Bachelor of Sports Management student at IISM 🎓, it wasn't imagination. It was his internship reality.
During the ICC Men's T20 World Cup, while fans were busy enjoying the action, Heerak was working behind the scenes with the Cricket Association of Bengal (CAB).
From monitoring sponsor branding and spotting ambush marketing to assisting sponsor activations inside the stadium, he got a firsthand look at what makes a global sporting event tick.
The best part? This isn't a one-off story.
At IISM, students don't just learn sports management. They experience it.
Your sports career should start now. The IISM way! 🌟










