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[propelguru]

How to improve Email click-through rate

> Narrow targeting through personalized Emails: Instead of sending random Emails to thousands of people identify your audience and inform them why they need you. If you just tell them about you and your services how can they relate to it?

> A/B testing: No matter how successful a campaign is, always keep trying to make it better. One way to do this is by launching different types of campaigns and comparing their results. You can launch two test campaigns parallelly, collect data & analyze and scale the one having better results.

> Visual representation: Those times are long gone when email was just a lot of text. Nowadays dynamic templates are used but they can be better. For example quality content, adding gif, or something more advanced which can increase the value of Email.

[dronacharyacollege]

Congratulations students for getting placed in propel guru .

we wish you a great life ahead.

[propelguru]

10 effective ways to optimize to rank high on SERP?

Here is the list many people forget that can help you to increase your website traffic, and ranking in 2021

Optimize image “Use of alt text on the images to help google crawling to find your pages”

Break up your content with various header tags

Use outbound links

Fix any broken links on your website

Encourage your target audience to share your content on social media

Create, focus, clean and optimize URLs

Use latent semantic indexing (LSI finds synonyms for keywords)

Use buzz sumo to find link opportunities

Get into Google News

Become an expert in your niche

[propelguru]

Why and how retargeting is used?

When a user comes on our website but leaves without buying anything marketers treat them as potentials customers and design their campaigns to retarget and convert them, It’s called retargeting.

As they have already shown in your products/services we can target specific visitors via specific ads. Here the purpose is to remind visitors of their needs or wants and convert them into actual customers.

Retargeting can also help you narrow down your target audience. Although there’s also a downside that users will be seeing your ads several times and may get annoyed by them as well so marketers have to set up the frequency of ads shown to a certain person/day.

Retargeting also helps in reconnecting with visitors which lowers the cost as it’s the leads that have shown interest in the past so they are more likely to convert than the cold leads.

When you launch a campaign the initial focus should be on gathering leads and inviting them to our website/landing page, etc. but later we narrow down the audience and focus on converting the prospects.

[propelguru]

How Instagram’s explore ads can help your business?

These are the ads shown under explore section or in similar posts viewed/liked by the user. This placement is can help you gain a huge audience if used well.

> The reason it’s good to show your advertisement here is that people usually browse this section to browse something other than what they are already following so when they see your ad and even if it’s not directly relevant to the prospect it’s not going to annoy the user.

> Instagram is becoming another platform where the audience comes to spy on the brand they are looking to purchase so pitching them at a platform like this can attract legit leads.

Make sure you are targeting the right audience, at the right time and test various ad creatives to generate amazing results.

[propelguru]

Automated bidding on Google ads

Automated and manual bidding both have their share of pros and cons which we will be discussing. But let’s first go through what it is, and how it’s affecting the digital marketing industry.

Budget management plays an important role while ad campaigns so we need to set up and optimize it properly while meeting the campaign goals. That’s why automated bidding became so popular as we can set up the campaign goal and bidding strategy, and Google AI can do the rest.

> So it can help you save time and effort, it’s especially beneficial for non-experts and possible can give you better results than doing it manually.

> Whereas manually bidding can help you keep a keen eye on the campaign budget and its allocation, take decisions according to personal experience and spot opportunities that AI may not be able to.

A marketer should be choosing their bidding strategy based on the research and requirements to find out which suits them the best.

What are your views on this? Comment below and let us know.

[propelguru]

How to counter Google’s decision to kick out expansion ads

After June 2022, you’ll no longer be able to create or edit expanded ads in Google Ads. This will impact the search ads very much but here are few tips you can use to prepare your Google ad campaigns for the change.

Firstly let’s understand why?

One of the biggest reasons is that Google’s trying to promote AI automation products through ads which are reasonable to an extent as marketers can't keep up with everyday change happening in the market. And this way Google can promote Responsive ads where its AI keeps experimenting for the best combination.

To prepare for this change:

➜ I recommend that you have some responsive search ads in every ad group in your Search ad campaigns. This way you can have a well understood and tested set-up of other ads already.

➜ You can also try to repurpose the Expansion Ads content for Responsive ads instead of creating new material and can save resources.

➜ One another strategy many marketers are using is that they are creating and testing expansion ads before the deadline hits. So even after that, they will have some good ETAs in their campaigns.

You should start testing your RSAs and figure out what works best for your business so you’re not completely cut off from new ad creation when Google ads stop allowing new ETAs.

[propelguru]

What is conversion?

In simple words when the objective is achieved. Marketer expects the audience to perform a certain action through an option called “call to action” and when that condition is fulfilled it’s considered that the user has been converted.

> For example, I want to turn cold leads into warm through sending them emails, and when the leads sign-up for my business updates they convert to warm leads.

> Purpose can be other things as well like increasing traffic through ad clicks, or sales generation which also can be called the ultimate conversion for any business.