#PRQuote Who are those that bear the brunt when there is a Crisis? It is usually the Communications department or the PR Agency. Many times, we do not seek to know the business problem first before it becomes a communication problem. Many at times, the comms team would draft a release for the concerned department to review or call a press conference alongside the concerned unit. As advised by Helio Fred Garcia, "Every Crisis is a business problem before it's a Communication problem and you can't communicate your way out of a business problem" Don't just blame it on the Communication team! Let's address the business problem first. Once the society gets wind of the business problem, the Comms effort would not have a lasting effect! Your communicatively, Olutayo #prtips #publicaffairs #PublicRelations #Peodavies #liveyourpassion #Trustedadviser #promoterofgoodworks #MyPRlife #myagencylife #PRlifestyle #ProactiveCommununicator #communityrelations #corporatecommunications #pragencylife #clientservice #crisiscommunications #PRConsultantLagos #communicationstrategy #publicrelationsspecialist (at Maryland, Lagos, Nigeria) https://www.instagram.com/p/CFrDulMpUSX/?igshid=hfhzctnam8jo







