KRAs. KPIs. Hustle. Pressure. What keeps us going? Purpose.
Let’s be real—we’re all drowning in KPIs, hustling 24/7, and feeling the weight of pressure. But in the middle of all this noise, what actually keeps us sane?
Purpose.
Not just any buzzword. The real, deep-down why that makes the grind worth it.
Recently spoke at KPMG India’s Partners’ Meet 2025 about this. Because here’s the thing:
You can chase targets all day, but without purpose, it’s just a checklist.
You can hustle hard, but without meaning, burnout wins.
Leaders like Colonel Rajyavardhan Rathore get it—true success isn’t just hitting numbers. It’s about staying aligned with your mission, no matter what.
So next time pressure hits, ask yourself: Why does this matter?
That’s your anchor.















