Negative Reinforcement is not the same as punishment
Perhaps the most commonly misused term in all of behaviorism is negative reinforcement. Because it has the word negative in it, it is commonly misperceived to refer to punishment. While it’s not the end of the world if people misuse this term, it’s unfortunate because they end up not knowing what negative reinforcement is, and that’s pretty useful.
First, reinforcement is always functionally defined to mean a consequence that increases the likelihood that a behavior will occur in the future. So, even negatively reinforcement refers to an increase in the likelihood of a behavior recurring, not a decreasing (which is what punishment does).
Second, negative doesn’t mean “bad” or “unpleasant” as it typically does in the English language. In this case, negative means the absence or removal of a stimulus. Negative=subtraction/taking away.
So all together, negative reinforcement refers to the removal of something that leads to an increase in a behavior recurring. You know that annoying sound your car makes before you put your seatbelt on? You know how it goes away (or is removed) after you put your seatbelt on? This is negative reinforcement for wearing your seatbelt. (Of course, it’s only actually negatively reinforcing if it gets you to wear your seatbelt more in the future.)
Let’s look at another example that is extremely important to our understanding of anxiety disorders. Here’s a case of someone who has a dog phobia.
Antecedent: feeling terrified when I see a dog
Behavior: run away and hide inside
Consequence: immediate relief of anxiety
This person is getting negatively reinforced for running away from dogs. This means that the next time they see a dog, they’ll be more likely to run away.
Here’s a person with a bit of social anxiety at a party.
Antecedent: feeling nervous at the party
Behavior: have an alcoholic beverage
Consequence: relief or reduction in anxiety
This person has been negatively reinforced for drinking alcohol. Presumably, the next time they are at a party and feeling nervous, they’ll be more likely to drink alcohol.
I’ve been debating people fairly hard on twitter about gun control. Many pro-gun activists seem to experience significant fear about being shot and killed by “some crazy person with a gun.” While I think they are a bit off about how this works, let’s take a look at the ABCs here:
Antecedent: worry about being killed by “some crazy person with a gun”
Behavior: purchase a gun &/or donate to NRA
Consequence: relief or reduction in anxiety due to feeling protected
This person has been negatively reinforced for purchasing a gun or donating to the NRA. This partly explains why many gun owners own more than one firearm. They’ve been reinforced for purchasing them before, this makes them more likely to purchase them again. This also explains why in the wake of mass-shootings, persons who own firearms actually increase their donations to the NRA. When they feel afraid (antecedent), they rely on behaviors that have been reinforced in the past such as buying a gun or donating to the NRA.
As a radical behaviorist, I believe in gun control but that’s not my point here. The point is that behaviors that appear drastically different from one another, actually function in the exact same way. You know how when you’re late to work, you feel anxious and you rush (maybe even speed) in the hopes of getting there on time and reducing your anxiety associated with being late? That’s negative reinforcement too.
All people do lots of things due to negative reinforcement. When we fail to understand how it operates, we miss out on potential interventions.