#remerge

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Wood burning on cedar. #nativeamerican #woodburning #art #remerge #inhonorofstandingrock

[remergemedia]

Using content marketing inside your company

By now you must have some awareness of the benefits of using Content Marketing to reach, engage, and convert your audience of customers and prospects, but businesses like yours are now starting to understand the power of content marketing can be used internally to increase employee engagement and job satisfaction.

This article tells how uber-brand Nike has started using videos produced exclusively for use inside their offices to keep employees up-to-date and feeling involved about the myriad corporate events they produce. But this effective internal marketing technique is being used by companies of all size, global, national, and local.

Remerge client NiSource used a similar method that employed Sketch Videos to get their associates excited about the launch and expansion of services of their new Help Desk. Your company could use the same technique for new employee orientation, explain your health care plan, promote your employee events, and to reward and recognize promotions and outstanding achievements by your team members.

If you're interested in more ideas for Content Marketing inside (or outside!) your company, we invite you to connect with Remerge to schedule a no-obligation "Beanstorm" where we'll share ideas with you over a cup of coffee in our Powell offices.

[remergemedia]

New E-Book - FREE

New Free E-Book from Remerge!  Throughout the entire month of February you can download the latest e-book from Remerge MSG, “Can’t Wait To Integrate” – absolutely free. For the year 2012, we’ve decided to release our new book one chapter at a time, with a new free chapter each month in e-book form. “Can’t Wait To Integrate” will walk you through the importance of integrating your traditional media advertising with a digital component to make your ad dollars work harder for you, and provide meaningful results. This e-book is filled with tips, case-studies, and suggestions to plan every advertising investment every step of the way. Download your copy today by clicking here! Enjoy, and as always – we’d love to hear from you.

Miss the first Free e-book in January? You can grab your copy of “Mr. Brown’s Drug Store” here.

[remergemedia]

A look at the best sales person you've got.

[remergemedia]

Go With The Flo

A lot has been made over the past year about the internet, social media, and privacy. Whether it’s the average “expert” warning about putting yourself at risk if you mention you’re on vacation in your Facebook profile; or it’s some congressman that wants to hold hearings about how giants like Google, FB, Verizon, Apple, etc. go about protecting the consumer’s private information. Tonya was doing a little research on a Progressive Auto Insurance advertising campaign recently and found herself at Progressive.com. At the bottom of the page, she selected “Snapshot™” the new service offered in Progressive’s ads. To get a free quote for savings up to 30%, the consumer is asked to enter first and last name, street address, and date of birth. What was startling wasn’t the information requested from a consumer in that form (most contests require more information) – it was the information that came back in step two! Keep in mind she was not really shopping for car insurance, merely walking through the process the average consumer would need to walk through when responding to their advertising. After hitting submit on that general info, Tonya arrived at a screen that not only had her car pictured (by make, model, and year), but MY CAR was pictured next to hers (by make, model, and year).  How did Flo know what car my wife drives, and more importantly – where did she get the info on the type of car I drive? Well logic dictates that the street address provided Progressive the info they needed to check a database by street address to see if there were registered insurance carriers at that address, and if so – what was being insured… bingo! Our cars now appear on page two. The point of this little exercise is not to marvel or fume over Progressive’s use of what most of us would consider at least semi-private information. Rather, it’s to demonstrate that the issue of “privacy” extends well beyond our cell phones or social sites. In today’s world we put a lot of information out there for the world to see. We rarely read the fine print (those little terms and condition checkboxes that appear right before the ‘submit’ button on most sites), and we leave a trail of personal information across a wide swath of web sites and services. It’s not just Google, and it’s not just Facebook that pose a threat to privacy. There are pros and cons that can be debated on many levels concerning the web, privacy, and shared information. Some would argue that information should be more secure; others that consumers should be more careful; and still others that would insist that business shouldn’t have access to information the consumer so willingly (and mindlessly) shares. As a business I suggest you go with the Flo. I’m not suggesting you hack or steal information about clients or potential customers, but I will suggest you be smart about using information available to you to connect on a greater level with your customer. In the coming days I’ll share with you how a simple search for a person’s contact information lead to a wealth of information that gave one of our clients a leg up on their competition. It wasn’t illegal or immoral – it was just utilizing information readily available for the world to see to the company’s strategic advantage. In the meantime, what’s your thought on the issue of privacy? Think it’s a big deal, or has the consumer passed the point of no concern?

Chuck Francis remerge

[remergemedia]

Make 2012 Personal

Note: Some colorful language in a couple of spots... I tend to speak my mind from time to time...

[remergemedia]

Remerge Review

This week’s Remerge Review takes a look at Heartland Bank’s complimentary airfare campaign.  I noticed a banner ad on a local TV web site and followed the campaign trail from there.  Through the review process, I found that crucial marketing steps either missed the mark or were missing altogether.  You’ll find a critique of their initial message and call to action as well as the context surrounding the ad, an important part of the process which makes sure that your ad is in front of the right audience—with the right message—at the right time.   I also reviewed the destination (where does the advertising take you for more information?) and the efforts to connect or interact with the consumer once you get there.   At the conclusion, I offer several  ‘what if’ scenarios for Heartland Bank’s consideration during their next campaign.

Tonya Eberhart remerge

Audio File: Click Here