#reverse brief

[kohashannonash]

Reverse Brief:

For this assignment, we are expected to select a total of three Warren Maxwell songs from the five we were shown. The Bats theatre is putting on a season of plays inspired by Warren Maxwell’s works, consisting of three plays each inspired by one of our three chosen songs. Our task is to create a name for this season (e.g. A Season of ____), as well as to create promotional posters, a website and a video / animation – all of which must display conceptual and visual continuity.

[wellesleyimageidentity]

Reverse Brief

Wellington's historic Wellesley Club is in need of a revitalised professional image to gain agency with today's contemporary clientele. This new identity must support the distinguished narrative that underpins the society, but also bring the Wellesley into a niche more befitting the times.

The client requires an image manifest in varied collateral portraying a semblance of prestige, quality, tradition, and relevance. The new brand must encompass the cafe & bar, hotel, exclusive member spaces, and an online presence, demanding flexibility and memorability.