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Pizzaiolo Identity

Pizzaiolo is a modern take on a traditional pizzeria. It launched in Berwick-upon-Tweed on the Scottish border earlier this year.

I’ve worked with Pizzaiolo from it’s inception, starting with it’s positioning and a simple identity driven by typography, materials and pattern. I’ve since rolled out the identity across everything from website to the instore environment, signage to packaging and advertising. 

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Design, Photography & Art Direction: Robin Howie