A sad story told entirely in tweets
A sense of sameness pervades the creative world
The dominant themes feel static and repetitive, not dynamic and impactful
Imitation of the conventional is rewarded
Movies, music, and other creative pursuits are increasingly evaluated on financial and corporate metrics, with all other considerations having little influence
Alternative voices exist—in fact, they are everywhere—but are rarely heard, and their cultural impact is negligible
Every year the same stories are retold, and this sameness is considered a plus
Creative work is increasingly embedded in genres that feel rigid, not flexible
Even avant-garde work often feels like a rehash of 50-60 years ago
1. Every screen shows the same movie.
2. Alt Weeklies disappear in every city—along with everything else that’s alternative or outside the norm.
3. The most popular song doesn’t change for three years in a row.
4. The banal word ‘content’ is used to describe every type of creative work, implying that artistry is generic and interchangeable.
5. There are lots of journalists, but they all seem to be working for the same corporations.
6. The dominant company in the creative culture views everything as a brand extension.
7. Indie music and alt music are marginalized.
8. Telling jokes becomes a dangerous profession.
9. The experts who ‘explain’ the culture to us all seem to be insiders with identical backgrounds.
10. This year’s movies look a lot like last year’s movies.
11. Even elite awards for creativity are dominated by reboots and remakes.
12. Five companies have almost complete control over the book business—where, in an earlier day, dozens of indie publishers thrived.
13. Everybody is encouraged to watch the same TV shows and movies—with niche options gradually removed from the dominant platforms.
14. All those nasty, rebellious songs that defy authorities are now owned by hedge funds.