This was the first k-drama where I legit thought that the 2nd male lead was actually the first male lead until half-way through the show. While I do really like Nam Do-San’s character, I think Han Ji-Pyeong made me feel WAY more. Especially in terms of the romantic chemistry.
In the beginning, I was so satisfied with the show. But then I think somewhere around the 12th or 13th episode I started to get bored and disappointed. I think that’s mainly because halmeoni suddenly became a side side character and even Ji-Pyeong didn’t have as much screen time. I also feel like there were some sub-plots that were highly unnecessary because they weren’t fleshed out well and felt disconnected like the friend’s brother who died and he wanted revenge, the whole Alex California 3 year time-jump thing. Like that really slowed down the show and made me go ??? The finale however redeemed the show for me!
There were solid side characters in this k-drama, something I generally appreciate about k-dramas as a whole. The character development was also solid and sweet. I think the one that most touched me was Seo/Won In-Jae’s character development.
I found more depth in her character than even Seo Dal Mi’s. I loved how she changed her name and then visited her grandmother because she just couldn’t do that before it. I get it. I really do. I think we all take our time to do the things we should/want to and that’s completely okay.
Which brings me to the point that Seo Dal Mi, especially towards the second half, felt like a very basic character. I think she was perhaps the only one who didn’t have much development. I honestly didn’t even find her and Nam Do San’s romance to be great or swoon-worthy.
The most touching connection for me in this kdrama was Han Ji-Pyeong and halmeoni’s. Like OH MY GOD. Whether it was when he was a child or even as an adult, their scenes made me cry.
It was the most wholesome, sincere relationship in the entire show! Whether it was her taking him in and thinking he would rob her money in the shop or him thinking that she gave away his investment profits to her son - and both of them being wrong. The scene at the bus station where she gives him a new pair of shoes and tells him only to contact him when he is upset/alone/ill.
The fact that she calls him good boy. Ahhhhhh. EVERY bit of it. Like even in the finale when she goes to his house and breaks down when she recognises he is sad + lonely I couldn’t stop my tears!!!!! It’s like he can be his true self with halmeoni.
And can I just ramble on about Ji-Pyeong? Firstly his dimples. I can’t deal.
Secondly his acting. Thirdly his dialogue and his character arc. The way he was so smart in investing and work. The way he could give real feedback and the way he could be honest with Nam Do-San at the end. Aso the fact that he asked him to stop feeling inferior - ahhhhh. Someone really needed to tell Do-San to feel confident and enough and the fact that Ji-Pyeong did that meanth EVERYTHING. Everything about Ji-Pyeong had my heart! His conversations with Yeong-Shila and his drunk moments. And everything in between. I am really heartbroken that he ended up alone. To be honest, by the end of it I really wanted him to end up with In-Jae. I think they as a couple would surprise all of us.
I know this may be a controversial opinion but both In-Jae and Ji-Pyeong were such strong characters and I feel like they would have easily overpowered the actual first leads (individually and together) if some more attention was paid to them. Which is probably why it wasn’t? But I feel like had the writers of the show leaned more into these two characters. They were smart, mature, emotionally more complex and that’s probably one of my major disappointments with Start-Up.
But anyhooo, I really appreciated that the last scene was Nam Do-San and Seo Dal-Mi walking to their investor meeting and not their wedding scene. Because yaaaas power couple! I also love how her being the CEO didn’t make Do-San feel inferior or have some sexist ego complex.
Talking about other side characters I really appreciated Seo Dal Mi’s mom’s redemption. It warmed my heart. I loved how Nam DO San’s father at the end put up the Samsan Tech sign board in the living room and said that the next time he thinks his son is doing something he doesn’t approve of he will look at it 3 times and wait it out/support him? Jung Sa-Ha and Lee Chul-San’s romance appealed to me a lot more than the leads’ romance - no kidding.
Some of my FAVOURITE scenes were between Nam Do-San and Ji-Pyeong. Like in one of the first few episodes when they are at that conference/party where Nam Do-San shows up as a hot-shot entrepreneur for Dal-Mi and then the two guys move aside to show that they are talking and know each other and Do-San is like what do we talk about? ANd Ji-Pyeong is like let’s just recite the national anthem! I DIED. And then at the end when he invests in Cheonymyeong and they shake hands, how initially Ji-Pyeong only shakes with his two fingers. They both individually and together were beautiful.
Also can I just say how cool I found the founder and CEO of sandbox just struck me as the COOLEST woman? She’s the kind of person I’d want as my mentor and friend if I was starting a business. And Dal Mi-s father’s backstory is just so very s ad with him finally getting an investment but also like dying the very same day. Sandbox really feels in some way his legacy?
And I also low-key found the relation between Ji-Pyeong and park Dong-Chun endearing. Like ho Dong-Chun aways recommends all these lovely start ups that aren’t really profitable but he just cannot resist it! And how Ji-Pyeong finally personally invests in the start up for kids who leave orphanages at 18 in the end :’) I was waiting for him to finally personally invest in something like this because he’s rich and he can and I loved it. More than the investing, his meeting with the CEO of that start up was funny and how he wasn’t harsh towards him and how also said he wants a few kids that he can mentor! My heart!
Nam Do-San. I love how he had SO many insecurities because I have always associated that with the female leads whether in kdramas or just generally in the world of fiction. And the fact that he didn’t have any toxic or abusive outlets for his issues is what made me adore him. The friendship between him and his two developer friends was also very heartwarming.
I did really like the business and entrepreneurship aspect of the show like how thye tried to include concepts like the J curve and why you should be a majority shareholder in your own business and what investors look for and stuff. Ofc I would have LOVED it to be more heavy on that aspect but I get that for the general viewership that probably wouldn’t have worked.
One of the most striking things about Start Up was the relationship between the two sisters. I can’t tell you how much I was digging the fact that neither of them, especially Won In-Jae (at the time) tried to backstab or fuck things up for the other. Even though they had been away for a decade and clearly had made opposite choices in picking their parents and hence a lot of their life, they didn’t once sabotage the other. In fact, they were always concerned about the other when it really came down to it. And them reuniting and working together was a highlight for me.
This is one of the few kdramas that got the finale done so beautifully. But since Ji-Pyeong’s 2020 life wasn’t really shown to us this is how I’m narrating it in my head. He and In-Jae get together and are this smart power-couple who can open up with each other and be soft and adorable. He also has formed meaningful connections with two kids who left the orphanage and their connection is as wholesome as his and halmeoni's. He and In-Jae live together in his apartment facing Han River and keep cutely arguing over start up ideas and companies to invest in. Now any time he looks at Seo Dal Mi and Do San he feels friendly affection and this sort of protective vibe. He found some super eye specialist and got halmeoni's eye sight fixed. Her corn dog shop became a huge franchise cos plot twist In Jae and Dal Mi's mother is actually v strategic in business growth.
