The Path Not Planned: Lessons from a Viral Meme
When designers try to overrule human incentives with a barricade, they don’t get obedience. They get a workaround. The meme Councillor Peter Fortune shared shows it in one frame: a paved bike path blocked by metal barriers, and a dirt trail worn smooth beside it where people simply go around. The joke lands because it’s familiar. The system “wins” on paper; the public wins in practice. The…
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