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[midinningsblog]

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[midinningsblog]

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[digitrainers]

6 reasons why email marketing is interesting for your company (+ useful tips)

Email Marketing: Some love it, some aren't a fan at all. The importance of this form of marketing is therefore underestimated by many companies.

But actually, the success of many companies often lies in a strong mailing list. That's why I'll tell you today why email marketing offers opportunities for your company and what you should take into account.  

WHY EMAIL MARKETING IS INDISPENSABLE

Email is still one of the most used means of communication , both at work and in private and that is why this medium is really suitable for marketing purposes. Research shows that we use our mobile phone the most to     read e-mails.

This form of marketing has a relatively low cost and it also costs you little time because you can work with fixed templates. As a result, the return on investment is high.

Everything can be automated . You don't have to sit behind your laptop at exactly the same time every week. Instead, you prepare all mailings in advance and create an automation, this is a kind of chain of emails that the recipient receives when he or she subscribes to your mailings.

Email marketing is a below the line channel , unlike television and radio which are above the line channels. This means that with email marketing you do not reach the masses, but rather a niche. You can be extremely     personal and personalize all data (think of the salutation, for example). Another big advantage: in your mailing lists you can work with segments so that you can reach a specific target group. For example, you can reach a target group that lives in a certain region, customers who have bought something in the last 20 days or you can filter by demographic data such as age, gender and even interests.

It is a much slower medium than social media. Consumers are     overloaded with commercial messages and Facebook or Instagram messages quickly disappear into the masses. An email remains in the mailbox, we often open our mailbox and therefore emails are often opened several times.

With good tools you can follow the numbers . This way you can see who has clicked on certain links and whether your emails are generating sales. In addition, you can see how often someone has opened an email and who has unsubscribed.

 WATCH OUT FOR THESE THINGS

Email marketing therefore has a lot of advantages, especially the high ROI is an asset. However, there are a number of things that you should definitely take into account.

BE PERSONAL

The disadvantage of automatic e-mails? You can quickly lose your personality and customers often feel like a number. Make sure you create some personality with photos of the owners, a nice message at the end, et cetera. Not a standard message, but something that customers can identify with.

GDPR

In May 2018, the privacy protection legislation came into effect, which had a major impact on email marketing. From now on you must provide a clear opt-in where new potential customers consciously give permission to email them. In addition, you may not just send to private e-mail addresses, general company e-mail addresses are allowed (for example, info@). So definitely keep this in mind! Provide a clear opt-in on your website where visitors tick a box where they give permission to email.

SUCCESS IS IN DATA AND UPDATES

Have you left your mailing list for a few years? Then this list is probably no longer up to date. I always recommend to keep a great clean because email addresses that no longer exist or customers who are no longer interested, they are not interesting for your company. The big advantage of certain tools: they detect which email addresses are not accessible. After a number of times, these addresses will be deleted automatically.

In addition, it is best to think about exactly which data you want to collect. Are they just the first name and email address or are you also interested in their birthday or interests? The more data the better, for example you can send a nice discount on their birthday. But remember: the longer the list of data, the faster people will drop out. So look for something in the middle.

MAILCHIMP: A HANDY TOOL

I think almost everyone knows Mailchimp, it is one of the most well-known tools for email marketing. The main advantage of this tool: it is user-friendly and easy. And even for free up to a certain number of subscribers, ideal if you want to get started with email marketing as a starting entrepreneur.

EMAIL MARKETING IS PART OF A BIGGER PICTURE

Before you think you have to spend all your time on email marketing, you don't need to! It has to be part of the bigger picture. It is best to include it in your marketing calendar so that all channels are perfectly aligned.

For example, have you written a super nice blog, or are you doing a gigantic promotion? Then you also share these things via email marketing so that all channels reinforce each other.

ONE LAST READING TIP

Email marketing is not difficult, you just need to know how to use it correctly for your company. I always say: read some interesting marketing books and try things out for yourself. If you want personal guidance, you can contact us. We will give you training in email marketing, so that you can know the ins and outs of email marketing.

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