#shadism

[empower-bi-women]

I’m reading a paper on skin lighting and shadeism in different cultures and I can’t stop crying thinking about all my sisters who were told that we’re “too dark” or that we shouldn’t play in the sun for too long lest we get darker. I love you and I’m sorry. If you were ever given fair and lovely as a gift for your birthday, I love you and I’m sorry. If you were ever made fun of by other people for your skin, I love you and I’m sorry. You should have never felt like you were anything less than perfect no matter what your skin looks like because true beauty come from within. No matter if you’re black, brown, asian, or indigenous you don’t deserve to be treated like that. I want you to know that you’re perfect the way you are and don’t need to change for anyone. I love you and I hope that you’re ok

[zalrb]

[fanficparker]

I really wanna talk how how 'internally' racist we are. We are racist amongst our own community. Especially in Asian, Latin and African countries— Brown, Asian, Latino, Black people have always been taught to think white is beautiful. Anything white is beautiful. The lighter the skin of your colour, the better you are. They themselves prefer having fairer wives or husbands. Blue or Green eyes are beautiful. Brown or black eyes are ugly etc stuff. The 'shadism' or 'colourism' as it is called is too evident from makeup, skincare products to even matrimony preferences. You are taught to choose the seat beside a lighter skin person than a darker one. Because the lighter skin feels safer... Like wtf? This needs to drop. I know with time we are finally speaking against it and I am really very happy about that but this process is happening too slow. It needs to gear up. Like seriously gear up.

And come on let me tell you these multi-billionaire companies, for example, this called British-Dutch company 'Unilever' whilch manufactures 'Dove' talking about embracing your skin colour is the same company that produces dozens of fairness creams, like the (in)famous 'Fair & Lovely' that depicts how fair is lovely and dark is you know what...

It's very common. Unilever isn't alone. All these stuff subtly are affecting our psychology and making us racists even for our own people. If this stuff and this mentality aren't assessed and countered, crimes against humanity will continue to happen. If not physical but at least mental.

[geekynichelle]

I know these New Mutant delays have nothing to do with being punished for the colorism, but this is hilarious 😂

[sleepynegress]

Amandla Stenberg Walked Away from Black Panther for a Very Thoughtful Reason

The actor auditioned for the role of Shuri, but dropped out after realizing “there are spaces that I should not take up.”

“These are all dark-skinned actors playing Africans, and I feel like it would have just been off to see me as a bi-racial American with a Nigerian accent just pretending that I’m the same color as everyone else in the movie,” Stenberg said. “That was really challenging, to make that decision, but I have no regrets. I recognize 100 percent that there are spaces that I should not take up and when I do take up a space it’s because I’ve thought really, really critically about it and I’ve consulted people I really trust and it feels right.”

[theslightestwords]

sharanguru: “Karupee” “Yaen ivala karruthutta?” “Because I fucking can and I look like chocolate.” Which is the response I should have given Tamil Aunties every time I came back from vacation. I was truly always afraid of getting “too dark” or “too roasted” when I went out in the sun or went on vacation. I was afraid my family or relatives/friends were going to make me feel like I was less because the sun blessed me with more melanin. However there was always one person that made me appreciate my skin more and made me love getting darker. Thank you to my cousin and self love inspo @thurka. Thank you for always standing up to shadeism and explaining to me that being dark skin is just as beautiful as being lightskin. Thank you for telling me that it’s okay if some parts are darker than other parts of my body. Thank you for tanning and getting so excited over getting 6 shades darker when we would go on vacation. Thank you for being my number one advocate for my own skin that I didn’t believe in. If it wasn’t for your self love, I wouldn’t have mine today ❤ P.S thank you to my love @tristannu for making me feel like fine chocolate as always 😘😘😘 📸 @tristanuu

[syuga]

Bangtan gave us an amazing MV with brightass colours and people are still whitewashing the fuck out of it

[haumeas]

been seeing this post on my dash everywhere and i just have to say...i like the three of them and ofc i agree but um i really don’t think we need more aishwaryas.............,.,.,..,,.,.,,,..,,.,.

aishwarya has light skin, light eyes and has features that fit all white ideals and standards of beauty. sure she’s pretty but there are countless dark-skinned models who are as beautiful who do not have the opportunities she does, who have gone unrecognised even though they put as much hard work into what they do

india has such a wide variety of skin tones, races, facial features. why take the one that most represents the delicate european features that western media loves so much?

if you need indian women, take bhumika arora. take pooja mor. take mariette valsan. take carol gracias. take neelam gill. take anoushka virk. take vishakha bhardwaj. take nina davuluri. take mili soni. take kelly gale. take rasika navare. take archana akil kumar. 

no shade to lighter skinned people (no pun intended either) but we don’t need more european features. we don’t need more aishwaryas. what we need is all shades of brown skin, dark brown eyes, plump limps, hooked noses, thick eyebrows. for dark-skinned indians to feel beautiful, to finally look at a model and think, “yes, she makes me feel beautiful.”