#shamwow!

[katherinelee1369]

(via https://spongebob.comic.studio)

Skit 7: SpongeWow! (the parody of MAD's ShamWow! & SpongeBob scene) and uploaded by YouTube

[yourapple56-blog]

I was always a fan of this man and have always wondered what had happened to him!  It ends well for him, which was a nice things to hear :D

[careerbeaver]

Feel so good and I don’t know if it’s the ketamine the progesterone the psychological work being done with my period enjoting the last week of vacation probably several, maybe all.

[uncorkingcreativity]

Five reason why I love the ShamWow! and other DRTV commercials

I defy you to watch the ShamWow! DRTV commercial and not get sucked in by Vince and his incredible towel. It’s practically impossible to resist picking up the phone or going online to order a ShamWow!

People typically laugh at the most iconic of DRTV spots – the Snuggie, the Pocket Fisherman, and even the Ginsu Knives. What people forget is that these spots are all awesomely effective. DRTV is a money making machine. Whether we want to admit it or not, we all have been tempted to pick up the phone and by that product being sold in a DRTV spot.

Here’s why I love the ShamWow! and other DRTV commercials…

1.      Using demonstration to sell the story – Right now the advertising industry is abuzz with the emergence of storytelling. Seriously? Too many advertising campaigns are focused on capturing your attention rather than tell you story – a compelling reason why need to buy the product. Not in DRTV. A good DRTV spot grabs your attention and sells you through demonstration.

2.      DRTV Provides enough time to cover every angle – Long-form DRTV give the advertiser 60, 90, or even 120 seconds to tell a complete story – demonstrate the product, praise from happy customers, more demos (usually more ludicrous than the earlier demo), and an incredible offer guaranteed to entice you to buy.  

3.      DRTV is he ‘rocket science’ of advertising – There’s a proven formula for DRTV – cost-effective creative, remnant TV inventory, compelling (but profitable) price point. Pretty straightforward. Talk to any good DRTV person about a potential project and almost instantaneously they’re building a model and calculating the numbers in their head. Bonus – an experience DRTV advertiser generally is a walking database of best practices and proven models built around things like cost of goods, price points, CPM, etc.

4.      “Operators are standing by…” – Many advertisers on TV are goaled with softer metrics like increasing awareness, shifting purchase consideration, or generating likes on Facebook. Not DRTV… it’s all about sales.  “Show Me The Money!” If the advertising is not generating actual sales (near real-time feedback with phones ringing and ecommerce sites), the DRTV makes a change in the formula (creative, media, etc.).

5.      DRTV is campaign optimization on steroids (or HGH) - Early in my career, I was fortunate enough to cover a two-day shoot with the master of DRTV, Ron Popiel. In two days, he completed shooting nearly 10 commercials spanning several different product lines. For each product line he had at least 4 different spots with different demos, different offers, and different spot lengths. Forget pre-testing or focus groups – the Popiel DRTV machine would have those spots on air, slugging it out for sales, within days. If it didn’t drive sales (see point 4), the experimented by optimizing the creative, media, or price point.

One Parting Thought: I would love to see an underdog brand use DRTV to break through the branding noise on TV and actually start selling products… but I don’t think it will ever happen. If done properly by true a DRTV agency – the risk would be low and the upside could be tremendous.

I would love to carry on about the many virtues of DRTV… but frankly I’ve got better things to do. I’m going to slip into my brand new Forever Lazy jumpsuit and water my Chia Pets (Cha-Cha-Chia).

  Keith’s Recommended Wine Pairing:

2011 Kirkland Signature Marlborough Sauvignon Blanc:

I hope my friends at Costco take this wine pairing as a complement… they’re sort of the DRTV of retail. Anyway, for much of the summer and fall, I’ve been enjoying 2011 Kirkland Signature Marlborough Sauvignon Blanc. This wine is cool, crisp and refreshing goodness at a DRTV worthy price of $8. I always taste the tangy grapefruit and green apple notes and enjoyed the high acidity, but I never seem to taste the “grassy” notes that other reviewers claim.

Order now... 2011 Kirkland Signature Marlborough Sauvignon Blanc won't last long at this incredible price… pick up a bottle or six!

[foxselot]

Hey! Hey guys! Remember when the ShamWow! guy slapped a prostitute. FLASHBACK

[chrisparlamas]

Life makes no sense anymore. Nope... I just saw Vince Offer (The Sham-wow guy) in a commercial for the "Schticky" (some lint roller) and the commercial literally poked fun at his 2009 arrest... 

I seriously thought it was some kind of parody. Nope. It's a real commercial.

[mollywobblesmarie-blog]

I am using a Sham Wow as a mouse pad.

Thanks Vince! It really DOES work for everything!