NBCUniversal’s scannable ShoppableTV takes viewers directly to e-commerce sites
NBCUniversal’s scannable ShoppableTV takes viewers directly to e-commerce sites
NBCUniversal is launching a brand-new feature it hopes will increase conversion rates for advertisers. called
ShoppableTV, it displays QR codes during exact moments in TV shows and take viewers directly to e-commerce sites once scanned. The company says this is the first moment QR codes have been used on national TV to ride direct sales.
During a try-out run on TODAY, the media conglomerate…