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TV Emerges as Commerce Growth Channel for Advertisers
The line between watching and shopping is officially blurring. TV is evolving into a massive growth channel for e-commerce. https://jpmellojr.blogspot.com/2026/04/tv-emerges-as-commerce-growth-channel.html
Albert Thompson joins Editor Michael Burgi to talk about the Omni-channel strategy across the CTV landscape. #digiday #albertthompson #qrcodes #CTV #streami...
Albert Thompson joins the DIGIDAY Business of TV Forum in New York in November, 2021. In the interview, Albert talks about the Omni-channel application within the CTV landscape.
Albert Thompson joins Editor Michael Burgi to talk about the infamous QR code and its role in the CTV landscape. #digiday #albertthompson #qrcodes #CTV #str...
Albert Thompson joins the DIGIDAY Business of TV Forum in New York in November, 2021. In the interview, Albert talks about QR codes in CTV.
NBCUniversal’s scannable ShoppableTV takes viewers directly to e-commerce sites
NBCUniversal’s scannable ShoppableTV takes viewers directly to e-commerce sites
NBCUniversal is launching a brand-new feature it hopes will increase conversion rates for advertisers. called
ShoppableTV, it displays QR codes during exact moments in TV shows and take viewers directly to e-commerce sites once scanned. The company says this is the first moment QR codes have been used on national TV to ride direct sales.
During a try-out run on TODAY, the media conglomerate…
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