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All of a sudden, all of my ads on Tumblr are in Hebrew
I can't read Hebrew
This advert works very well, because of it’s incorporation into the purpose of the object, as well as making the viewer thoughtful as a result. The amount of thought put into it, is partially why I like it as it is very simple but leads the viewer to the important aspects. Also the strong colour use does help make an impact, with it being a useful object it would be remembered and encourage conversations on the matter.
Smart ads really freak me out like I’ll look at something at work on my work computer and then come home and here on my laptop at home there is a FREAKING AD on TUMBLR for the EXACT SAME FOLDERS i was looking at at work like i have nEVER looked up these folders on my personal laptop, just at work, but HEREE THEY ARE ON TUMBLR DOT COM THOSE SAME FOLDERS I ONLY EVER LOOKED AT JSUT THIS AFTERNOON AT WORK THE NSA IS SPYING ON US
The Naked Eye
The next big thing: ads that recognize when you look at them. But how do they respond when you look away?
I've noticed my generation (Y) are passionate about saving up for tattoos and are so worried about how their tattoos will look when they are 80. It really resonates with the target market of people buying safety gloves then I'm all aboard with the idea. Very clever creative.
Advertising Agency: Filadelfia Communicacao, Belo Horizonte, Brazil
April 2014
#WorthViewing