#snackable content

[textuar-content]

If social media is a significant revenue driver for your business, then you definitely have to explore the world of snackable content.

If social media is a significant revenue driver for your business, then you definitely have to explore the world of snackable content. Check out some great tools and examples of snackable content in action.

[inathanael]

The conflict took on symbolic dimensions: old journalism, committed to thoroughness and rigour, was pitted against new journalism, which opted for feats of ostentation calculated to generate page views.

http://www.newstatesman.com/2015/07/death-magazine

[fmarinm]

25 tips para lograr la atención del cliente on-line

25 tips para lograr la atención del cliente on-line

“Snackable content”. Los “marketeros” pierden los papeles por esta “expresión”. Difícilmente traducible al español, detrás de este sonoro vocablo se esconde el irresistible poder de atención que ejercen en los “marketeros” y en los consumidores en general los pequeños pedacitos o “bocaditos” de información.

  Y es que en la nueva era digital el consumidor no tiene tiempo ni ganas de darse un…

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[meetingboy]

They want us to write “snackable content”, which is content from a brand that you can ignore on Twitter rather than in press release.

[hmisocial]

Snackable Content vs. The Big Spots

BY CRISTIN MCGRATH

While the coveted Super Bowl :30 on-air placement may still cost millions, everyone is seemingly more obsessed with short-form, social content. What was once considered the crux of advertising done right is now being challenged by simple, digestible and admirably amateur :06 spots made up of user-generated content and branding. Millions of advertising dollars saved on pre- and post-production can now be spent efficiently to create and amplify exactly what the fans want to see: content developed by them for them with real-time response. 

Vine, Twitter’s pet project that allows users to capture and share short looping videos on mobile, was introduced earlier this year while Instagram Video, Facebook’s rebuttal to Vine, rolled out shortly thereafter.  Through many trials and tribulations, Vine and Instagram Video now have a base of more than 190MM users internationally.

Innovative brands that lead the social race have access to unlock the full marketing potential of the newest emerging media platforms and their masses. Dunkin’ Donuts took a leap of faith to create a series of commercials produced only with Vine, airing throughout the 16-game season of ESPN’s Monday Night Countdown. In addition to the four pre-produced Vines, the brand has embraced the second-screen concept through proactive engagement during every Monday Night Football game, creating improvised replays under the hashtag, #DunkinReplay on Twitter and Vine.

Trident has also jumped onboard, partnering with two of Vine’s most influential users to create four Vine videos promoting their Layers product. Using the hashtag #PayMeInLayers, the brand is taking advantage of the second screen experience, airing the commercials on select networks while utilizing Vine and Twitter to moderate the conversation in real-time.

While those marketers with a more traditional approach may scoff at the thought of a :06 commercial, there is no denying the consumption habits of consumers have dramatically shifted. With an average of sixteen minutes per hour spent on social media, brands that are actively scenario planning have taken advantage of huge opportunities to engage with fans during high-visibility events and shows. It is no longer enough to produce the most elaborate and expensive :30 spot; instant engagement, relevancy and conciseness are all necessary to create an outstanding ad while keeping fans entertained. Those brands that ultimately choose to turn a blind eye to the impending impact of socializing on-air integration will be outshone by those that actively engage with fans while creating and promoting original content for mass consumption both on-screen and online.

With just a few months separating brands from the biggest primetime event of the year, advertisers have some big decisions to make when it comes to allocating Q1 dollars for their campaigns. Will traditional overproduction of broadcast spots reign supreme or has social TV and digestible, user generated content landed a seat for the big show?