#stylitics

[fibre2fashion]

American visual merchandising platform Stylitics raises $80 mn

Stylitics, an innovator in visual merchandising and outfitting solutions, has raised $80 million in Series C financing funded by growth equi

[thetechbulletin]

Organising closet and everyday styling get virtual with ClosetSpace app!

Organising closet and everyday styling get virtual with ClosetSpace app!

Amidst the ocean of apps from finances to fitness, here pops a fashion-friendly app called ClosetSpace. ClosetSpace is a handy and virtual personal stylist in your pocket.

ClosetSpace, declutters and organises your closet with the power of technology and smartphone. Using the app, from the house of Stylitics, (a fashion analytics company) leverages big amount of data to help you dress better and…

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[seemsdykely]

does anyone use any free wardrobe apps/sites? i'm futzing around half-heartedly with stylitics because the idea of playing with my wardrobe like i'm a paper doll has undeniable appeal (as does how nice and organized the shelves look, hngh) but it's glitchy enough to get me down.

[adjustedlatitude]

thoughts on Stylitics

Stylitics is a website (and an associated smartphone app) that allows you to inventory and catalog every item in your wardrobe. Then you can begin tracking what items & combinations of items you wear and how often you wear them. There are also social tools, such as a chat feature and a "poll" feature that you can use - for example - to ask people which shoes go with this dress. Et Cetera. So I signed up. Obviously. And I have been working on cataloging the items in my closet. I've gotten most of the relevant items logged... I'm not logging PJ's or socks or my delicates or anything. I have a few skirts I haven't logged, mostly because I'm not sure I'll ever wear them again, but pretty much everything else has been entered. Now for the tracking. It's an interesting tool, and I'm curious to see how it will handle/report data over the long term . What I have learned about my own closet so far is: the plurality of items I own are black. Most of my workhorses/staples are items I've owned for a year or more, and I've purchased most of my wardrobe from Goodwill, with the runners up being Target (second) and Old Navy (a distant third). My wardrobe has a sufficient amount of breadth and depth at this point that I feel comfortable making the "nothing in/nothing out" decision and sticking with it (although, so help me, I will get a Portland Aerial Tram t-shirt at some point). All of this information is useful to me because I have worked consciously to create a wardrobe that has those very attributes. So I feel like: mission accomplished, and I can relax about it for the time being.  THAT SAID. The site is called "Stylitics," which is a portmanteau of "style" and "analytics," but ... if I'm honest it could really use more in the way of analytics. For instance, I'd love to know how the size of my closet (number of items) compares to the average closet size across all Stylitics users. I'd love for it to track users ages and report back to me how I compare to the "average" user age and how I compare to other users my own age. I would love to know what the most common retailer is, and the average length of time an item has been in a user's closet, and how my own clothes buying habits stack up against that. Basically, I'd like for some serious analytical tools to be available, rather than just a list of clothes I own, what colors they are, where I've bought them, and when I wear them (although that info also has its uses). So: Stylitics. Useful, sort of. Probably better for those who lean more heavily on the "style" side than the "analytics" side.

[bio-sensing]

Dominate industries thanks to #data

6 examples of how industries are using data to create opportunities that never existed before, and create a more personalized experience for their customers.

Icahn School of Medicine at Mt. Sinai Health Care Foundation

Stylitics

Stylitics is a first-of-its kind window into consumers’ clothing behavior. It houses an incredibly rich database of information, allowing brands to make better-informed marketing, merchandising, and product decisions based on their customers’ shopping and style habits, favorite trends and style icons, and preferred media outlets. Using this data, brands can optimize their advertising and marketing dollars, drive incremental sales, and increase customer loyalty across current and prospective users. This exercise can be repeated for any target demographic and across segments and sub-segments of customers as defined by age, location, average price-point, favorite brand, and many other identifying characteristics. Stylitics is the smart way to look at the style and shopping habits of your customers.

Website https://www.stylitics.com/

Apollo Education Group

[xoxochristia]

Today in Fashion History: June 25th

“I still prefer the anonymity. I’ve spent some time working with a non-Italian designer; I’ve been helping him organize fashion shows, the advertising and also helping with the creative part. But the greatest part about this work is that I am no one…” –Al…

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[stylitics-blog]

Introducing: The NEW Stylitics Report!

Guess what? We have a new blog!

If you’re looking for what’s trending in real-time, tips on how to make the most of your closet, and exclusive interviews with fashion industry insiders, then check out the new-and-improved Stylitics Report.

[stylitics-blog]

Today in Fashion History: February 27th

“Fashion is like eating, you shouldn’t stick with the same menu - it’s monotonous. You need changes in your dress and your food to have changes on your spirit.” Kenzo Takada (1)

On this day in 1939, Japanese fashion designer Kenzo Takada was born in Himeji, Japan. He is best known for mixing patterns and using large silhouettes, which are heavily influenced by Japanese styles. His rise to fame not only helped put the Tokyo market on the map, but he also helped bring attention to other Japanese designers.

At the age of 18, Kenzo attended the University of Kobe to study literature. However, he soon lost interest in his courses and enrolled at Bunka Fashion College, a prestigious fashion school, where he was one of the first male students to be admitted. After earning his university diploma, Kenzo moved to Paris 1964. Six years later, he opened his first boutique, Jungle Jap, at the Galerie Vivienne—a renovated, former antique clothing store where he sold his handmade women’s collection.

Kenzo presented his first show in 1970, and his designs were featured in American Vogue in 1971. These designs included smock tent dresses, oversized dungarees, and shoulder shapes that were predicted as the next it-trend. Kenzo would go on to create a menswear collection, women's perfume line, men's fragrance line, and skin care line.

Although he retired from the fashion industry in 1999, his namesake fashion house has become a cult favorite among celebrities and fashion bloggers. Kenzo has most recently emerged as a decorative designer with his new lifestyle and home brand, Gokan Kobo.

Sources 1, 2, 3

Written by Shayla Hayward-Lundy, Stylitics Ambassador from Earl L. Vandermeulen High School