#tannerfletcher

[fjdv]

[Street Scene] NYFW Tanner Fletcher https://fredjdevito.com/streetscene/nyfw-tanner-fletcher/ 45 image story — Scene: Design duo Tanner Richie and Fletcher Kasell’s Fall/Winter 2022 Presentation “Housewarming Party” unveiled the brand’s first official in person show. The stylish house party was a throw back to the late 60s and early 70s blending fashions of home and wardrobe, both modern and nostalgic. Tanner Fletcher is an emerging genderless brand specializing in responsibly designed ready to wear, handbags, pillows, and other small accessories...

[samanthainnewyork]

This week I was able to help behind the scenes at the Tanner Fletcher show! It was a really exciting experience, I emailed about 50 PR teams (not exaggerating) to see if they had any space available and luckily they got back to me. This was my first Fashion Week show, and I could not have asked for a better experience.

This was actually a presentation, as opposed to a show, so there were three different living room vignettes set up in the hotel that it took place at. The models would sit/stand around while everyone was able to view the clothes, drink, and talk to designers. The space was amazing, matched the 70s vibe of the collection perfectly. One side was the backstage area, the middle was where the set was set up, and the other end was a bar. It lent itself well to mingling and the crowd could walk down toward the bar and view more and more outfits.

I was originally supposed to be a floater, answering questions any guests might have while the other members of the team scanned tickets. However, one of the dressers did not show, so I was repositioned to dress models and to grab them throughout the show so they could change into second outfits. I liked this way better; I was able to touch all the clothes, see how the mechanics of a show worked, and make connections with some more people.

Overall, it was absolutely amazing. The team was supportive and had a good energy, the designers were super sweet, and I was able to make some new friends. It was great to see young designers who seemed like genuinely good people be supported by their community. Both of their parents were there, they had lots of friends supporting, and even the PR team talked about how much they wanted them to succeed. It’s a place that I could picture myself being in one day.