Employing TextMarks’ SMS Text Messages for Customer Surveys
Driving effective communication across organizations, TextMarks offers SMS text messaging solutions that enable productivity and the real time dissemination of vital information. One compelling reason for employing TextMarks is to get the maximum value out of customer satisfaction surveys. Understanding how customers feel about a product or service is critical to answering questions that provide insight into what is working, or in need of improvement, in a company’s approach. Depending on how they are crafted, customer surveys provide both “big picture” information on general satisfaction levels and pinpoint areas of specific concern. One challenge across industries is that survey response rates are usually low, with formatting and delivery methods two major reasons for failure to convert. SMS texts delivered via TextMarks messaging provide an effective solution. Brief and to the point, they do not overwhelm the respondent with questions that may be difficult to answer. At the same time, the “opt-in” nature of the messages means that they are relevant to customers and more likely to be opened and read than traditional emails. Textmarks messages are also flexible enough to be used as invitations, providing links to a more comprehensive web-based survey.