Figuring out how to get started on a creative brief can be daunting, and staring at a blank page won’t help you come up with great ideas eit
Great news if you and your partners do this differently – more than one perspective will inform your project further, and cool things happen when you don’t always agree.
Now, get out. Go for a walk, go to a museum, grab a pint, see a film, eat your way round a market. Fill your mind with inspiration so you’ll bring fresh influences to shape your work. And get good at talking to strangers: with awkwardness and suspicion both hallmarks of British culture, a large majority of us can’t make eye contact with someone on the tube without feeling distinctly unnerved. But don’t forget to challenge your own biases and prejudices so your work resonates.
This starts by showing lots of people the brief and asking questions. You’ll nail your strategy and set yourself up for success if you feel all the feels of the audience. Never underestimate empathy.
Be wary of asking too many mentors for opinions – you don’t want to potentially dilute your thoughts and lose sight of the core idea.
