So currently on Neopets:
If you do up to 100,000 cumulative damage to Vocivus (the current plot boss) you get several very good awards
Vocivus started with 850 mil HP, but players almost killed it within 12 hours so TNT boosted it to 3 billion
For players with untrained pets, grinding up to 100K points can take hours, so it's best if it doesn't die too fast
Elite battlers really like Vocivus as it provides a genuine challenge on account of having randomized element immunity and healing from light attacks
Therefore, people on the Neoboards have been "feeding" it light attacks to make sure it doesn't die too fast and have been petitioning it to stay as the "pet" of the Battledome Chat
Some users have also started a psudo-cult worshiping it so now the boards look like this
As of three days after its release it still hasn't been defeated because of this