Tyrrells Lost Block rebrand
Tyrrell’s Lost Block flagship, originally came about in 1993 when a block of Semillon grapes were quite literally forgotten at harvest time. After realising the oversight, the grapes were eventually picked and chief winemaker, Andrew Spinaze, created an approachable, softer style of Semillon.
“We decided to move the brand from the more traditional execution in packaging to something that graphically embraces the story of the Lost Block, with the introduction of a caricature of the vineyard manager, set in a number of winery and vineyard situations looking for the Lost Block,” explains Tyrrell’s sales and marketing manager, Mike Cutrupi.
“The label graphics also flow through to the carton designs, which will certainly catch the eye of the consumer when displayed in store.”