#valuepropositiondesign

[kburrow]

#lecturing my #keiouniversity #graduate #students in #Tokyo on #valueproposition #valuepropositiondesign for creating new #businessmodelcanvas

[jasminwiniarski]

Value Proposition Design - first chapter

Value Proposition Design walks you through all the important steps to help you design value propositions more easily and create profitable business models that directly target your customer, and most importantly it tells you not to waste time with ideas that won’t work.

First we need to establish what our product actually is.

What are we communicating, advertising,selling/delivering to our client?

What kind of relationship do I have with my customer? Focus on retaining clients as it's cheaper than acquiring new clients. Retain customers also tend to spend more money with your brand as they have a better relationship with your product than first time buyers (80/20 rule)

Revenue stream - what price will your customers be willing to pay for your product

What are the key resources that your company will need to perform well?

As well as key activities and key partnerships?

Cost structure - how much is it going to cost you to build your product?

What will the profit be? (revenue stream - cost structure)

After you have established what you want your product to be, and you think there's space and need for it in the market, it's time to focus on your customer. How will my product help my customer and how will the customer benefit from it? Establish what are the customers pains and gains:

pain relieves:

does my product help the customer?

does it make them feel better?

does it help them perform better?

gain creators:

is my product better/more helpful than similar products on the market?

does it do something specific that my cutomers are looking for?

is my product doing what my customer expects it to do?

Start with a customer profile (jobs, pains, gains), then create a value map (pain relieves, gain creators), and then you can see if both of those align in a fit.

The next chapter of the book focuses on design, test and repeat so I wanted to work on my digital product idea and cutomers first, before I continue.

Note: Don't fall in love with your first idea, as it might radically transform during the process. Main takeaway: understand your customer, don't only create what they want, but also focus on what they need.

[alexander-sattler]

Hello Berlin! 2 days of Business Modelling Workshop with large agency ahead. #valuepropositiondesign #valueproposition #businessmodelgeneration #businessmodel #businessmodelcanvas #leanstartup #designthinking #mvp #criticalassumption #testing #innovation #validatedlearning #sattlerconsulting (hier: Monkey Bar Berlin) https://www.instagram.com/p/B0TXnvFIHhr/?igshid=f5rfgmv2ebma

[kburrow]

#customer #jtbd #valuepropositiondesign https://www.instagram.com/p/BpdaSrvFl3Y/?utm_source=ig_tumblr_share&igshid=etfj3zkegevb