If you are able to find out the job behind the customer's desire, you are able to overcome changes because the job itself is stable. It is the holy grail for innovations since they become resistant to trends and are easier to adapt over time. To give you some examples, check out the following infographic: Jobs…
I present you the holy grail to overcome change!
And yes, it really can be that simple, if you know how! Check out my newest blog post and get enlightened on how and why jobs are stable and therefore resistant to change.
Congratulations, you are almost an expert in Jobs-to-be-done! You understood what the method can achieve, and you can set up your own hierarchy. But what now? The next step is to find the job metrics which are the real juice! So stay tuned for the next blog🤓













