In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it means you are focusing on the pain point through the…
Congratulations, your learning process is completed!
This last blog article shows the potential of the Jobs-to-be-done method from the beginning till the end of an innovation process. Within this real-life example, you can see that giving up on an idea is not a bad thing, it’s progress in the right direction; the one without having biases!
And when do you start using Jobs-to-be-done? 😉









