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LiveEvent
eSports Festival : Yahoo eSports Game On Event
The 2018 eSports season has kicked off with Lenovo’s second Yahoo eSports Game On Event, inviting the top LoL players across Hong Kong, Taiwan and Macau to prove who best deserves the throne this year.
The finale of Yahoo eSports Game On Event
Taiwan winning team, 「妳倒楣嗎？」(also known as：地獄倒楣隊) and the Hong Kong & Macau winning team will compete for the champion at Harbour City on Saturday, September 22, 2018. The champion will take home HK$70,000, while the first-runner up will take home HK$35,000. However, both teams will get a chance to pit against other LoL fans in the third “Legion of Champions” finale in Thailand later on.
Aside from bearing witness to the next legend at the Yahoo eSports Game On Event, celebrities Jason Chan (陳柏宇), Super Girls, Ken Hung (洪卓立) and Rose Ma will also show off their skills there.
Making its first appearance in Hong Kong is Taiwanese eSports team and five-consecutive LoL Master Series winner - Flash Wolves (閃電狼職業電競隊聯手). Hanabi (Top role), MooJin (Jungle), Maple (Mid role) , Betty (AD carry) and SwordArT (Support) will be here to meet and play with Hong Kong eSports fans. Catch them live!
Yahoo TV eSports program《Yahoo柏拍機》
Aside from broadcasting the finale live on Yahoo TV on September 22 (Sat), Yahoo TV has launched an eSports program《Yahoo柏拍機》earlier this month. Hosted by celebrity gamers, Jason Chan and Lok Tung Tsang, the program promotes the talk-of-town topic of eSports across six episodes.
Celebrity guests Super Girls, Ansheles, Ken Hung, Rose Ma and Mischa will also show-off their skills throughout the series. Filled with laughter, the show sees players and the best of the best gamers Daisy and Humanbomb give audience a taste of the action as well as discuss tactics of LoL, PUBG, Arena of Valor and more. Watch the show now.
Check out the Yahoo eSports Game On Event here: https://yahoo.digitalmktg.com.hk/summeresports2018/#event
For the finale details, click here.
Yahoo TV - September Update
Summer is coming to an end but Yahoo is not letting the fun stop. The all-new eSports channel reveals gaming is for everyone while a chef’s channel reminds us to keep up our beach bodies. New records are broken with TechCrunch’s live streaming. Keep up with us for more goodies to come!
Yahoo eSports Game On Event gets competitive on screen Hosted by singers Jason Chan and Tsang Lok Tung, Yahoo eSports Game On Event promotes the talk-of-town topic of eSports in six episodes. League of Legend, PUBG, Just Dance! for Nintendo Switch and other popular games will be introduced and discussed to spread the gospel of eSports to the Hong Kong public.
On top of Jason and Lok Tung, hosts like Super Girls, Ken Hung and other young celebrities will also show their moves on screen.
See them in action on September 22 at Harbour City, where Yahoo TV will live-stream the finale of Yahoo eSports Game On Event 2018. Also making an appearance and at the event and competing with local teams are FlashWolves, the five-time award-winning team from Taiwan. Hosts of the show like Jason Chan and Super Girls will also reveal their skills at the finale.
Stay peeled to the action at https://hk.tv.yahoo.com/esportsshow!
Things are cookin’ at Christian Yang’s Kitchen Chef Christian Yang shares his fitness and culinary expertise on the channel, teaching our audience what exercises to do and what foods to eat so to pursue a healthy lifestyle. Debut on August 31, the show’s three-to-four-minute episodes feature preservative-free, low-calorie superfood recipes paired with a complementing workout so every bit of your sweat and efforts are made worthwhile. Don’t miss out https://hk.tv.yahoo.com/christianyang.
TechCrunch Disrupt 2018 has been successfully completed Live-streamed from 12a.m. - 9a.m., the whole TechCrunch Disrupt SF 2018 live program gained more than 603K video views from nearly 400K unique users and is our No. 1 Global Live Event with the most unique viewers in the history of Yahoo TV’s history. Check out the full announcement below 美國三藩市TechCrunch Disrupt創業者大會完滿結束 Yahoo TV全程直播 直撃全球最具規模的創業盛會. And a bit of the live action here.
August Highlight Programs Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the highlight programs in last month.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
For advertising opportunities, please contact us.
Yahoo TV - August Update
Oath Unifies Ad Tech under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers
Hong Kong, September 11, 2018 - Oath, a Verizon (NYSE, Nasdaq: VZ) subsidiary, today introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified demand-side-platform (DSP) offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an ongoing basis.
“Oath Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands,” said Tim Armstrong, CEO of Oath. “We’ve combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Oath Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to today’s digital advertising challenges.”
Oath Ad Platforms offers solutions for both marketers and publishers, including:
Oath Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy what they want and connect with consumers in intelligent ways.
DSP: The DSP activates Oath’s wealth of trusted, exclusive first-party data as well as partner data. It connects to over 40 global exchanges and offers access to brand-safe inventory across AOL, Yahoo and Oath’s other owned and operated properties. In addition to display and video inventory, DSP advertisers can now take advantage of new capabilities to target native and connected TV through the DSP to enhance their media strategies. Oath’s machine-learning optimization engine AdLearn is now available across the region and has increased performance by combining demand and supply data with predictive performance algorithms that connect the best ad with the right user and placement at scale.
Native Marketplace: This unique ad marketplace allows marketers to feature their ads in a way people want to see them to drive greater engagement and effectiveness. Native inventory is available globally and search is available in the US. Precisely targeted, flexible in-stream formats help consumers discover, interact and transact with brands across Oath’s properties and quality partners. The platform includes Oath’s innovative ad experiences such as AR (available in selected markets), 3-Dimension (3D), Tiles and Mobile Moments as well as newly launched e-commerce formats Countdown, which allow consumers to jump on the hottest sales.
Supply-side-platform (SSP) & Exchanges: Programmatic access to Oath’s inventory with controls helps ensure brand safety and limit fraud for today’s marketers, while creating access to exclusive audiences proven to perform.
Oath Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omnichannel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Oath's high-quality advertisers through revenue and video management solutions, powered by data. With enhanced access to diversified monetization options, plus customization and controls, Oath empowers publishers to build experiences their customers will love. Oath continues to consolidate its supply suite and introduce new tools for publishers, including an Oath Ads SDK (software development kit) expected to roll out in 2019.
About Oath Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit oath.com, and Press Room (pressroom-yahoohk.tumblr.com/).
For more information on the new Oath Ad Platforms, please visit: oath.com/hk/advertising/platforms/
香港，2018年9月11日－ Oath香港今日與全球同步宣佈推出Oath Ad Platforms綜合式廣告平台，為本地市場提供精簡的智能化廣告方案，以及為內容供應與發佈商提供更易用的整合平台。Oath Ad Platforms 結合 BrightRoll、ONE by AOL、Yahoo Gemini的各項技術，打造一套完整的解決方案。這個綜合平台揉合可靠的Oath數據、高質素的廣告貨源選擇、創新的廣告體驗、領先業界的程式化廣告運算。而統一的廣告需求方平台（demand-side-platform, DSP）將提供嶄新的原生廣告和智能電視廣告模式。這些新模式和新功能將會逐一推出市場。
Oath行政總裁 Tim Armstrong表示︰「Oath Ad Platforms 是Oath各項世界級廣告產品的結晶，以數據作為強大後盾，幫助客戶建立品牌知名度，促進業務增長。我們將Oath一直以來備受信賴的平台與新功能結合，取得理想成果。Oath Ad Platforms 是我們堅持創新的又一典範，也是應對現今數碼廣告市場的最佳解決方案。」
Oath Ad Platforms 同時為廣告商和內容供應與發佈商提供解決方案，包括：
Oath Ad Platforms for Marketers 有助品牌及廣告代理推動業務增長，包括建立品牌知名度及拓展新業務。此平台以 DSP、原生廣告市集（marketplace）以及交易平台作為強大後盾，為廣告商提供所需工具及數據，按照其希望的方式購買廣告並以聰明有效的方式接觸消費者。
DSP：DSP 啟用 Oath 一眾備受信賴、專享的第一方數據以及其他合作夥伴數據。連接逾 40 間全球性廣告交易平台，並可購買AOL 、 Yahoo 及由Oath 擁有或管理的品牌安全廣告貨源。除展示及影片廣告貨源外，DSP 廣告商現時可利用原生廣告及智能電視去精準針對目標客群，提升媒體策略。Oath 的機器學習優化引擎 AdLearn 結合需求及供應數據與預測成效演算，將廣告與最合適的用戶及刊登位置配對，提升宣傳成效。
原生廣告市集：讓市場推廣人員能以用戶喜愛的方式推出其廣告，透過互動提升成效。原生廣告貨源已經全球適用。精準針對目標客群，配合靈活的影音廣告格式，有助推動消費者在 Oath頻道和內容網絡裡主動探索、互動並且與品牌達成交易。這個平台涵蓋 Oath 的各種創新廣告體驗，如 AR（適用於部份市場）、三維（3D）、多媒體流動廣告格式（Tiles 及 Mobile Moments）。同時加入針對限時促銷的全新電子商務廣告 Countdown，讓消費者緊貼全城最火熱的速銷活動。
Supply-side-platform (SSP) 及 Exchanges：Oath對其程序化廣告貨源提供的存取監管，協助廣告商確保品牌的安全及防範欺詐，同時連繫最具效益的專有目標受眾。
Oath Ad Platforms for Publishers 綜合解決方案適合專注於全方位渠道、影片及內容供應與發佈商，以及Flurry的應用程式開發用戶。內容供應與發佈的工具讓用戶透過使用收益及影片管理方案，配以數據，接觸Oath高質素的廣告商。Oath進一步提供多元化的營利策略選項、個人化及監控功能，讓內容供應與發佈商打造最受客戶歡迎的廣告體驗。Oath亦繼續整合其廣告供應產品組合，並為內容供應與發佈商推出更多全新工具，包括預計於 2019 年發佈的 Oath Ads SDK （軟件開發工具包）。
關於 Oath Oath是Verizon旗下的子公司，我們以價值為主導，致力建立讓大眾喜愛的品牌。我們在全球擁有超過10億用戶，旗下擁有超過50個媒體內容、科技與廣告產品品牌，包括赫芬頓郵報(HuffPost)、Yahoo體育 (Yahoo Sports)、AOL、TechCrunch、Tumblr、Yahoo財經 (Yahoo Finance)、BrightRoll、ONE by AOL與Gemini等。作為全球領先的數碼及流動科技公司，Oath正在重新定義媒體的未來。
了解更多Oath，歡迎瀏覽oath.com，和Oath香港新聞中心(pressroom-yahoohk.tumblr.com/)。
有關Oath Ad Platforms，歡迎瀏覽oath.com/hk/advertising/platforms/
Yahoo TV - August Update
Yahoo TV caters to all: whether you’re tech-minded (TechCrunch), sports-oriented (Asian Games), a trend-setter (Chill Talk), or just want to kick back with a few laughs (星級炒散王). We’ve got something in store for you.
網路潮Talk launched in July Released in July, 網路潮Talk (Chill Talk) features big talk-of-towns covering lifestyle, entertainment, and dining-oriented topics, to name but a few. Things like must-try boba milk teas in Causeway Bay; faces we should know from this year’s Miss Hong Kong; and FIFA 2018. Our editors regularly incorporate trending topics from the web into the program. Stick with us at 網路潮Talk to stay abreast of the coolest and hippest happenings around town.
Asian Games launches in August Co-hosted in Jakata and Palembang, Indonesia, the Asian Games will be held from August 18 to September 2. For the first time, participation from Hong Kong reached a record high with more than 700 local athletes competing for medals. Yahoo TV will report daily event highlights and rankings. In addition, bite-size sports knowledge and exclusive interviews with local athletes and coaches will surely bring sports enthusiasts to the frontlines of the adrenaline-pumping event.Tune into our Asian Games channel.
TechCrunch Disrupt Live is coming Designed to inspire the minds of startuppers, entrepreneurs and creative brains, TechCrunch Disrupt 2018 will be held from September 5 to 7 in San Francisco. As part of our Oath family, TechCrunch will be broadcasted live on Yahoo TV in Hong Kong between 12 a.m. to 9 p.m. from September 6 to 8. Moreover, our Engadget Chief Editor, Richard Lai, will be on site to conduct interviews with speakers, booth owners, tech-solution providers as well as the creative thinkers behind start-ups. He’ll also spotlight on Asian participants to better inspire local minds on the ground here. Mark your time and stay tune to Yahoo Live for the latest Tech news from TechCrunch Disrupt 2018.
Launching 星級炒散王: Can Celebrities Outshine Us? Undoubtedly, celebrities enjoy the limelight, perform amazing stunts and take perfect photos, but can they handle day-to-day jobs like the rest of us? Weekly episodes of 星級炒散王 will rid stars of their stardom and replace it with a chef hat, a makeup artist’s brush and more to see if they can still shine. Joining the challenge are Chrissy Chow, Gregory Wong and more. Stick with us for more upcoming news of the program.
July Highlight Programs Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the highlight programs last month.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
For advertising opportunities, please contact us.
Yahoo TV - July Update
Yahoo TV - July Update
Yahoo TV strives to build video content that users love. In June, we proudly present new series of self-produced programs, along with live streams of external events and conferences. Check these update out!
Mean King attracted 4M+ views in just 3 weeks Content around celebrities and their gossip are always liked by mass audience. The first 4 episodes of Mean King (Mean傾) received overwhelming response from our viewers. Mean King’s hosts Michelle Lo (盧覓雪) and Pak-Kin Leung (梁柏堅) dive into topics like "Are celebrities hypocrites?" and "What tricks do female stars use to attract millionaire?". This program garnered more than 4M views on Yahoo TV in just 3 weeks, and slightly more attracted to female audiences. It continues to generate countless buzz on social media. Click here if you dare to be a Mean King.
Live broadcast of RISE Conference 2018 Just two weeks ago, Carrie Lam (Hong Kong Chief Executive), Sean Rad (Founder of Tinder) and Brad Smith (President of Microsoft) had one thing in common: they were some of the big names at the RISE Conference 2018.
During July 10-12, 2018, more than 15,000 startups and entrepreneurs gathered at RISE Conference to share their ideas and insights. For the second consecutive year, Yahoo Live broadcasted six center-stage programs on Yahoo TV and Yahoo Frontpage, yielding more than 328K video views.
Self-produced program “Yesterday” launched in June Hong Kong Comics, Conventional Cheongsam and Trading Floor in the HKEX were once the-next-hip-thing but are bygone now. Trends pass so quickly, perhaps testament to our limited attention span. People often abandon and forget the things we were once cherished. To recollect our memories, 過期 (Yesterday) interviewed experts and collectors to share stories of these golden vintage treasures. Review what you might have forgotten here.
Top 5 Original Programs in June Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the most viewed programs in the month of June.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
For advertising opportunities, please contact us.
Yahoo TV - June Update
Video Sharing is Reality
Everyone wants the viral factor, and virtually every marketer understands the adage of “video content is king”. But the reality is not every brand has a budget to make something ground-breaking, breath-taking or earth-shattering every time.
Introducing Oath’s Video Activation Network.
Fitted with more than 9 million-plus premium videos that even the likes of New York Times and Condé Nast tap into, the platform is linked to more than 4000 partner sites and boasts unique player technology.
The portal includes popular home-grown videos by Yahoo and even sought-after snippets from the World Cup. And no fret, all content passes IAB standards meaning they are fitted with run-time viewability detection and pre-bid fraud blocking technology, a premium viewability player and traffic scoring tool; continuous monitoring and testing; as well as the best-in-breed quality inventory partnerships.
The Video Activation Network also allows developers to put together submission-ready apps in minutes plus a pre-roll ad monetization option. Users can dynamically edit and update content and distribute VOD, 360° or live content as they wish.
To find out more about Oath's Video Activation Network, please contact us.
Flurry Push and Video Activation Network launch in Hong Kong (Press Release)