"Ethnography and Ubiquitous Digital Research" - Larry R. Irons
Central issue: Relationship between ethnography, spatiality and social media.
As Johanna Brewer and Paul Dourish observe, “space is not simply an ‘inert container’ for the places of everyday experience; rather, space itself is the outcome of particular ways of reasoning about and representing the world.”
In other words, the specifics of the methodology matter less than its purposive application. Following Geertz, Sunderland and Denny contend, the methodologies employed, whether participant observation, focus groups, in-depth interviews, diaries (online or offline), village censuses, surveys, or maps, “are not ‘ethnographic’ per se, but…are made so by the intellectual framing of the task” (p.52).
The purpose of ethnographic research is as important as the methods used, as long as the sociocultural context remains in focus. For example, whether we use ethnography in marketing or design research remains irrelevant to the methods employed. What matters is whether we develop the research questions around the assumption that sociocultural practices provide the data source for answers.
WHY DIGITAL (or virtual) ETHNOGRAPHY?
At the same time, these developments provide the potential for ubiquitous access, independent of time and location, to the recorded experiences of people creating content for friends, fun, or involving themselves in studies done by ethnographers. As a result, the relationship between spaces and places shifts in an environment of ubiquitous computing, making digital ethnographic research increasingly feasible and effective.