#vis5027

[robertocutrera]

Personal Creative Project

Writing my own Brief.

For the final module of the year, I have been given the opportunity to write my own brief. This not excites and scares me. I have come up with an area of focus  which has allowed me to write my brief. 

To Summarise

Qantas Airways will be launching the worlds first direct passenger service between Perth and London. This will be a huge step in the aviation industry and changing the Kangaroo Route forever.

The aim of the project is to get people aware of the new flight to be launched, get them excited and most importantly to put them at ease with any worries they may have.

Outcomes (subject to change over the course of the project)

Create printed collateral including posters and billboards

Social media touch point elements

A series of one off items for the inaugural flight which should range from special edition boarding passes to various onboard touch-point that passengers can keep as a momento.

Storyboard and mock up of a 30-60 second commercial for use online and for public display.

I have sent a copy of the formal brief to my tutor where I aim to get feedback. I will then be starting to work on this brief, with research and experimentation before producing final outcomes.

Posted | Tuesday 11th April 2017

[robertocutrera]

Personal Creative Project

Since the launch of the project last week I have been pondering on what to do for my personal project. I wanted to do something so different but felt a bit overwhelmed with having the power to do what I wanted.

I love aeroplanes s that was my starting point after taking a step back. I read a lot of articles about whats new in the industry and what airline is doing what etc.

Over the weekend it was revealed that Qantas, the flag carrier for Australia will be launching direct services between Perth and London. This is a huge feet and advancement. No longer will their be a need to stop off along the way.

I want to produce an advertising campaign to help build up to the first commercial flight, get people talking and excited.

I will be writing a full brief outlining what I need to do in terms of research and what to do for the creative outcomes.

Posted | Monday 10th April 2017

[robertocutrera]

Look Back

Today I have been working on my Manifesto of Me project. i have so far produced 5 digital illustrations that answer the first 5 questions. I have spent some time on them but not a massive amount because this is a one week task.

Im pleased with what i have produced, pushing my digital skills and illustrations further, using a style I admire and a colour palette that is reflective of me.

I have made some adjustments after doing a test print but I am much happier with the outcome now. My aim is to get this project finished for Wednesday.

Posted | Monday 10th April 2017

[robertocutrera]

Placement

I have now produced a PDF portfolio that can be sent out to various studios that Interest me.

I hope to attain a few work placements over the summer. Over the next few days I aim to research and sort contact details out so that on Monday I can send out a mass of emails to hopefully get a response!

I would do it tomorrow but with the Friday feeling I doubt people will respond - so Monday is the day. I will spend Sunday getting all the emailed prepared and ready to send bright and early on Monday.

Posted | Thursday 6th April 2017

[robertocutrera]

Close up of the final edit made. I absolutely love this visual. it really encapsulates my response to the question and also fulfils what I wanted to portray. 

The use of simple shapes, use of shadows and colour in general has added character and charm to the visual.

My aim now is to reflect and plan the other 7 frames which I will produce over the next week.

Posted | Thursday 6th April 2017

[robertocutrera]

Where do I come from?

This was a strange one. I again started off with thinking about my parents and grand parents and then my cultural heritage which got me interested.

I asked my parents who went deep into the family history and found the Cutrera name has Spanish and Arabian roots. 

I wanted to mix the two together along with the obvious Italian roots to produce an illustrated visual. The above shows a cactus, a dessert plant. I looked at images on google, traced over various parts and produced my vector outline. I have then used images to create a colour palette which I will use.

Posted | Thursday 6th April 2017

[robertocutrera]

Above .  A further development for the first frame. I opted for a green tone, since green is my favourite colour. I believe it is more of a reflection of me.

Posted | Thursday 6th April 2017

[robertocutrera]

Above .  Here is a rough overview of my first frame. It is quite abstract but it is my response. Using symmetry, clean lines and a minimal colour palette, the image combines aspects of me together - these are aspects that I know make me who I am at to this moment in time.

Posted | Thursday 6th April 2017