#warakki ways

[warakkiways]

Logo Design for Colour & Space

Colour & Space is an upcoming service based enterprise which provides interior as well as exterior design solutions. The name has its root in the concept that color and space are two of the most elemental and necessary components in design.

The logo for Colour & Space has been conceived keeping in mind these two components. Our efforts have been chanelised towards coming up with the best way to represent these two ideas in keeping with their fundamentality. The finalised logo tries to render these two ideas in an image depicting a minimalist colored room-like structure enclosing a pristine space.

This is one of the most extensive logo design project we have done yet. Our client being in the design business themselves had many well articulated design objectives for the logo. We welcomed the challenge! After brainstorming over several cups of coffee and tea, we came up with three distinct logo concepts.

The last one was one of our favourites. It is minimal and sharp. Stating the bare necessity, and with elegance. However, this was to be discarded as our client wanted something more abstract and this has a very prominent '&' which had little bearing on the identity of the company.

We went back to the drawing board and developed some more concepts to explore other avenues of representing the company identity.

The client found the last one satisfactory, and was almost about to finalise on it. However, we compared all the concepts again and decided that the second concept of the first batch has a great scope as well. It happened to take the most abstract meaning of d words 'colour' and 'space' and illustrated it without referring to popular symbols like the other concepts.

We worked on that concept and refined the design further. We explored the concept in various ways.

And many versions later, we found the one that works. We presented the basic idea in a more dynamic way, while the execution is minimalistic yet detailed.

Yes whew! But it was a challenge we thoroughly enjoyed taking up.

[warakkiways]

Wãrakki welcomes its newest member, Leika Yumnam. She has been a witness and a passive participant of the projects that Wãrakki has been working on till now. Not only was this because of her being my sister, but also because of the passion and vision that she shares with the group. Her inclination towards journalism and the media as such has fulfilled an empty niche which was there in the group. We are glad to announce her as our Media Officer. 

[warakkiways]

Our first visiting cards got delivered today!

[warakkiways]

First Things First 2000 a design manifesto: we sign

First Things First 2000 manifesto was published by Adbusters magazine in 1999 (actually an updated version of a manifesto published in 1964 by a British designer called Ken Garland) to generate discourse around responsibility and values in design.

The sense of moral impunity in one's profession is brought about by the watertight demarkation of 'work' and 'life' inherent in the artificial concept of 'Professionalism'. It induces one to defragment the organic whole of one's consciousness into stackable concepts which can be piled up to form today's hegemonic structures. This is why we at Wãrakki Ways remain amateurists!

We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.

Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession's time and energy is used up manufacturing demand for things that are inessential at best.

Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help.

We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication - a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.

In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their message has only grown more urgent. Today, we renew their manifesto in expectation that no more decades will pass before it is taken to heart.

[warakkiways]

We are pleased to announce the birth of WÃRAKKI WAYS!

Wãrakki Ways is a multi-disciplinary design and innovation consultancy based in Manipur. We are a team of serious amateurists who believe in tackling problems with creativity and an unorthodox approach. Also, we advocate sustainable and conscientious solutions.

Each project is conceptualised and directed by one of the two partners. According to the requirement of each project, we recruit or collaborate with relevant individuals or firms to form a team who will execute the project. This arrangement works well with our aspiration of tackling a broad range of tasks and applying our methodology to provide solutions.

Check out our site here.