#whatwedontknow

[janslocum]

What we know is a drop, what we don''t know is an ocean.- Isaac Newton

[julissadesigns]

This generation of quick info and instant gratification has become so lazy to ASK , instead prefers to assume, create and classify people, scenarios, circumstances, events because is easier than asking and finding out the truth, so quick to assume and making decisions based on feelings , like taking time to think things through and ask will take away something from them, generation of creators with little care of rasing false witness against someone . . . . . . . . #brenebrownquotes #whatwedontknow #assumptions #falsewitness #generation #julissadesigns #glorytoGod #Danbury #nyc #fashion #wearedowntowndanbury (at Julissadesigns LLC) https://www.instagram.com/p/BoaVp86h74C/?utm_source=ig_tumblr_share&igshid=1ckrrgd98qoev

[thetravelingtotoros]

Yikes, it’s a good thing this is an exercise, not an actual quiz...#totoro #exercise #mediacoverage #whatwedontknow #sociology #raceandethnicity (at Southern Illinois University Edwardsville)

[nutalie-naturals-blog]

What chemicals are lurking in your skincare?

You only have to look at the ingredients on drug store or high end products to see some of the harmful chemicals that are lurking around in your product. Many of us dismiss the chemicals we see, most of the chemicals that we can not even pronounce! The chemicals these huge companies are using are toxic! Many of these chemicals are carcinogenic, pesticides, hormone disruptors! Check your ingredients! Anything containing Parabens, BHA and BHT, Any type of PEG,  Triclosan,  Sodium laureth sulfates,  Siloxanes, Parfums! These are only a few of the most dangerous chemicals and most toxic and we are the ones polluting our bodies with this! The chemicals soak into our pores and straight into our blood stream! Reconsider your products! Companies are sneaky when marketing! 

[zeddreamer]

♫ I never asked to let go

[pataconesporfavor]

[pataconesporfavor]

Countering Forewarning and the Start of Dark Marketing

The Elaboration Likelihood Model suggests three types of resistance to advertising: forewarning, attitude polarization, and reactance. Transportation is one method by which narratives bypass forewarning as is product placement. As consumers have become increasingly aware of advertising's presence, more sophisticated ways of combatting forewarning must be employed. Dark Marketing is one such way advertisers are looking into fighting expectations.

[pataconesporfavor]

Dark Marketing

This alternate realty game called "The Lost Ring" was a role player game released by the company as part of their marketing for the 2008 Olympic games. Players weren't aware that McDonald's was behind the game, as the company took a major backseat to reach an audience that would otherwise be resistant to direct marketing by the multinational corporation. 

The narrative of the game attempts to immerse players with the plot about an ancient warrior finding out a mystic secret regarding the olympics. The game thus generated attention, but there are questions whether that attention matters or is quantifiable. 

There is raging debate about whether dark marketing actually provides a decent ROI. If consumers don't want to be marketed by a company but are so surreptitiously, will they get mad and resent the dark marketing tactic, furthering dislike of the brand?