AU where everyone has popular youtube channels/livestreams/tiktoks and they've become regular collaborators. All of them have built their careers from the ground up except for Steve who was already rich when he started and was able to put out high quality videos from the jump.
He gets a lot of flack from the others for being 'the rich friend' even though they all have similar net worths at this point. However, that's nothing compared to when the kids, Robin and Eddie host a livestream on April Fools Day where they're rating (talking absolute shit about) weird luxury fashion and Steve walks in wearing the shirt they just spent half an hour verbally tearing to shreds. They laugh so hard they can't breathe and have to end the stream early.
Steve in the ugly luxury shirt becomes an internet meme to the point that the gang decides that rating fashion is going to be a recurring thing because the first one was such a hit. The next fashion review opens on all of them wearing the ugly shirt™️ and grinning while Steve sits there in a more normal outfit with his arms crossed and a pout on his face.
Needless to say they all have very different opinions and their attempt to make it a tier list thing falls apart on the very first outfit because half of them want to put in S tier, the other half wants it in F and none of them are willing to compromise.
That's nothing compared to when they review the met gala looks and a physical fight almost breaks out.
Also they do a review of sexy halloween outfits at some point. After, Steve looks over the list at the beginning and just completely casually says, "Oh hey I have a few of these" Eddie is completely zoned out and red faced for the entirety of the video. The comments are all various versions of 'what's with the look Eddie's giving Steve at this timestamp ___?'.