Hi, Jenn! I don’t know how to phrase this without seeming arrogant or whiny, but I write a LOT. I feel like I would be a good candidate for IP work. I think I’m listed on my agency’s site as being open to IP, but how does that actually happen? Should I push the IP idea with my agent? Do I need to reach out myself?
It doesn't sound arrogant or whiny, it just sounds like a fact. You write a lot and think you would be a good candidate for IP work. Fair enough!
In my experience that usually happens in one of two ways:
-- An editor approaches me about a specific published author I rep. Like, they are looking for somebody who is already published or "known" in some way -- like, "Because Maggie Tokuda-Hall is known for her YA sapphic mermaid fantasy, would Maggie be interested in writing a gay YA romance between Aquaman and Namor set in the baroque underwater world of Atlantis?" -- they might then want Maggie to write a little sample, or they might consider her already-published work to be sample enough, either way, the point is, they are coming to me in this example BECAUSE SHE'S MAGGIE, they aren't looking for some random other person. IF she doesn't want to do it, they'd choose somebody else, but it would likely also be somebody who has something of a name.
-- An editor approaches me (or the agency as a whole) and says something like, "Hey, we are looking to do an IP series about a diverse team of junior league Pickleball players -- think "MG League of Their Own but for Pickleball" -- let me know if you have any authors who do voicey and heartfelt MG that have an interest in pickleball!" And then we give them some names of some potential candidates who do contemporary MG and play pickleball (or whatever), who might "audition" by writing a sample. In this case, they aren't going for a specific author, they'd likely be open to newer authors, though it would have to be somebody who fits whatever demographic (in this case, sports-loving, does voicey contemporary MG), and is good at writing quickly and to a specific kind of brief.
The problem of course is, if you aren't already somewhat well-known/well-published, the first one probably isn't going to happen. The second one might! Though of course, we can't control how often these opportunities come up, OR if you'd necessarily be the appropriate choice for every opportunity. Like, if it was about a group of teenage Mexican-American pickleball players, they might want a Mexican-American sporty YA author. If it was a ghostwriting gig for a Picture Book by a specific Chinese-American pickleball child prodigy, they'd want a PB author who is into sports and is Chinese-American. You get the picture.
So while we probably have a handful of these kinds of IP / ghostwriting type opportunities come in every month, they are usually targeted in such a way that a fairly narrow swath of our possible authors would be appropriate.
ALSO: Some editors have databases of possible IP writers and agents who rep them, and are happy to add to those databases. Even if they don't have any projects cooking RIGHT NOW, your agent can reach out to editors who do a lot of IP and say, hey, I have this great person, please think of them if something appropriate comes up. This just makes it more likely that an editor will reach out to your agent when they DO have something.
So I don't think it would hurt to remind your agent: "Hey, just putting it out in the universe that I'm very keen to be considered for IP opportunities, if you hear about something that would be good for me, please throw my hat in the ring! I'd be especially interested in: [XYZ]. And feel free to be kind of specific here if you like, giving both appropriate categories (MG series? YA? PB? Chapter Books? GN texts? etc) and fave genre/style/topics (fantasy? romance? contemporary? sports stories? animal stories?) and, if applicable, any possibly relevant cultural / pop-cultural / demographic components that might come into play (I am LGBTQIA, I'm into theatre, I'm a Blasian comic book nerd and obsessed with all things Wakanda, I'm a horse person, I'm into martial arts and baking, whatever)
In other words, don't say EVERYTHING, nobody is good at and interested in EVERYTHING, and if you are being a little specific with some key words, that will help you stand out from the crowd when an editor is looking for something specific. (Like, if they are looking for a writer for a MG superhero project, they are unlikely to notice EVERY author who just puts "MG" -- but WILL notice somebody who has MG + superhero, or MG + Marvel, or MG + comic book nerd, yanno?) Yes, that WILL leave you out of some potential opportunities -- but if you're a MG/YA person, you probably wouldn't be the best fit for a PB or whatever anyway -- and IMO, it's much better all around to get an IP project that really is a fit for you, rather than just taking a flyer on something that isn't in your wheelhouse. Once you have some under your belt, and you've proven that you're reliable and good, people will think of you for further ones, too.
