#workshop 3

[braparmyriambouaksa2223]

La métamorphose

J’ai décidé de faire une métamorphose d’une simple pâquerette en une terrifiante plante carnivore. Tout en gardant un côté assez enfantin j’ai tout de même essayer de crée un contraste entre la pâquerette toute innocence et inoffensive et le monstre furieux près à manger tout ce qui bouge.

J’ai alors choisi l’acrylique pour avoir des couleurs vive et pour faire des beau dégrader dans le ciel notamment et pouvoir repasser des couche de peinture les une sur les autres ce qui n’est pas évident avec la gouaches et l’aquarelle, de plus j’aime beaucoup cette technique et je la trouvais bien adaptée au format.

[braparadrienrivalan2223]

[el-enc3375]

Workshop #3: 4/10/18 During this workshop, I thought of different shots I could place my images in, like a close-up shot of my hand holding my cell phone. On this day, Joel was added to the group that Nikki, Vimmi, and I were in. Joel’s comic was about going through the memories of someone going through infancy, to childhood, and finally to adulthood. Each part of the comic showed different fears, like the infant being afraid of adults. Vimmi brought in a whole first page of her comic (including the professor being represented as Sauron from Lord of the Rings). The page of Vimmi’s also showed speech bubbles filling the page. Nikki’s comic about the cat would contain outside information to make clear why the cat was where it was. It will also being going for a grim tone. I was told to try varying the size of my panels for the final product of my comic. I was also told to use close-up shots to reflect on aspects of the story, and that animations for my characters are a lot better in black and white.

[demblog500752922-blog]

CH 18/19 Workshop 3

Chapter 18 Data Analytics (Motoreasy)

Analyzing data such as behavior has given the opportunity to marketers to analyze every single part of a digital campaign, this will of course lead to better results over time. Successful data analytics are determined by the chosen goals and Key Performance Indicators. There to two types of web analytics, the first is server-based tracking and the other one cookie-based tracking. Analyzing of data is used to discover how users behave, whether outcomes have been achieved, and how appealing the user experience is.

Chapter Questions

Why is it so important to use data to inform business decisions?

It shows facts and results, these can stimulate decisions or make them to a halt. Without data, decisions are meaningless and useless and could even mess up the company when making big decisions.

 What would you learn from a single-page heat map?

A click heat map can show where customers click on a website, this helps marketers some strong points of changes they need on their website and which part of the website influences a customer.

 What is the difference between a goal and a KPI?

The difference between the two is that a goal is the desired outcome after a certain time period and KPI’s are metrics indicating whether performance is good enough to achieve your goals.

 Case Questions (Motoreasy)

What is a conversion funnel?

A conversion funnel is a process from starting off on a website until the purchase of an item, it indicates how many people start off on a website and how many remain until the end when something is bought.

 Describe what was done here to ensure that more site visitors did what Motoreasy wanted them to do.

Motoreasy looked at the conversion funnel and analyzed where the most potential customers dropped off. Eventually, they came to the conclusion that most people dropped off the buying process, because of the language being too formal. And the benefits of the product being named beforehand but not during the whole conversion funnel process. By changing these problems Motoreasy got what they wanted.

 How did language play a role in this case study?

After the analytic tactics of Motoreasy were finished they came to the conclusion that it was too formal.

 Chapter 19 Conversion optimization (Quirk Education)

Conversion optimization is the testing of an increase in the conversion from a website. Conversion can be any actions a web visitor takes. These conversion optimizations are tested by either an A, a B, or a multivariate test. It is important to understand the environment so a useful test can be created. When first starting a conversion optimization tactic there are certain rules or guides you could adhere, these are; Gather data, Analyze data, Fix anything that’s broken, Design tests, and Report and repeat.

Chapter Questions

Describe a situation where an A/B test would be more suited as a data-gathering method than a multivariate test.

A/B test is a better test when you want to see if a change in one component influences the result.

 What is a conversion rate, and why is it so important to marketers?

The conversion rate can be calculated by dividing the number of conversions by the number of visitors times 100. The conversion rate determines the success of a campaign/promotion. This is the reason why it is important.

 What can you test on an eCommerce product page?

The things that can be tested on an eCommerce product page are;

-The pictures

-The comparing of prices

-Customer Reviews

 Case Questions (Quirk Educations)

Why can an image make such a difference to someone’s online experience?

Emotions could be attached to certain pictures, this can have different influences towards a person on each a different way. Moreover, it makes it look interesting and subjective.

 Why was testing important in this case?

They do this to maximize the conversion rate and to sell more by the use of the online sellers.

 Discuss why the one image led to more conversions than the other.

The first image had a woman on it and the other had a logo on it, the logo made it look more professional and credible, this made the conversion rate increase.

[pimtawan]

Design Tools & Skills 2

In this semester, we were introduced to some of the new and interesting tools whether for 3D Modeling, Collage, or even animation.  First few sessions we were introduced to a rhino plug-in called grasshopper which allow us to give more accuracy to the 3d Models in a parametric way or even mapping.  We also worked with Adobe photoshop and illustrator, adjust some lights and texture in V-ray and making some animations with Adobe After Effect.

[pimtawan]

Design Tools and skills 1

At the first few sessions, we were working with formal operations through free hand drawing and different shapes of rectangular prisms.  Then move on to folding paper in order to under stand sequence, system, and order.  Cutting foams and Axonometric drawing were also included in order to work with Interpretation and variation. Understanding the system of deformation through balloons that squeezed together in PVC tube.  Digital tools were also intoduced to class.  We start using Rhinoceros to create 3D Models and Adobe photoshop to collage.

[kanchapornkieatkhajornrit]

Vector edition

The workshop will introduce the workflow between Rhinoceros 3D and adobe illustrator. We will go through exporting different projections from a 3D model to line editing, surface colouring, patterns and accents.

[kanchapornkieatkhajornrit]

Vector edition

In this workshop, again using the rhinoceros to create form in this case we are asked to build the building, each of student has different style. In addition, when the buildings placed together created a city. To be more abstract, new command has introduced and distorted the structure now the city become more futurism.