Jan 28
Where attention goes, sponsorships follow! 🎯💰
In this episode of BBS Podcast 🎙️, Mr. Subhamoy Das, National Director – WPP Media Entertainment & Sports Partnerships, breaks down how brand objectives, ROI, and audience attention shape sponsorship decisions.
From IPL’s dominance as India’s biggest sports property to the rise of indigenous leagues like Kabaddi, he explains why brands often choose top leagues or even non-sport entertainment over smaller tournaments. 📺✨
Moreover, the conversation dives into Gen Z viewing habits 📱, reels-driven consumption, ambush marketing, and what aspiring sports marketers must learn to stay relevant for the 2030 Commonwealth era.