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Brand Design That Inspires Us | Blue Ribbon 1844

What? Pabst Blue Ribbon Chinese luxury beer, which retails for $44.

Why? PBR, a cheep beer brand best known in the U.S for being the drink of choice among college students, decided to enter the Chinese market in 2009. Taking advantage of the new chinese craze for high-end alcoholic drinks, PBR decided to re-invent itself as Blue Ribbon 1844 (the year the Pabst Brewing Company was founded). The re-designed package and bottles, that were meant to project luxury now retail for a whooping $44, a case study that shows how far can good branding take you.

More about Blue Ribbon 1844.

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Tailor Team Fun | Mountain Wine

What? A wine brand design made by our Chief Designer, Tom Lahat.

Why? In order to teach, you must first do. At Tailor, we often encounter challenges in translating design into algorithms. We found that the best way to teach a computer how to design a wine brand is attempting to design one yourself. Mountain Wine was one of those attempts.

More pictures below

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DIY Creative | Watch the Holiday Season's Most Effective Ads

What? Ace Metrix Reveals Top Ads of the Season According to Consumers. 

Why? There is a lot to learn looking at the ads marketers run during the holiday season. This year ads with strong storytelling, humor and philanthropy won over consumers, according to data from ad tracking firm Ace Metrix.

First Place: Nintendo.

Second Place: Ebates.

Third Place: Mazda.

Fourth Place: Amazon.  

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Brand Design That Inspires Us | Melbourne City

What? Melbourne is the second most populous city in Australia, and the capital of the state of Victoria.

Why? In 2009, the City of Melbourne launched a new corporate identity. Up until then Melbourne often seemed as Sydney's "un-cool" sister, and its logo well depicted that image. Melbourne decided that looking at other cities such as London or NYC, a strong brand is an important aspect in changing it. The result is what’s known as a dynamic brand, one that keeps certain key features that allow it to change colors (and sometime shap)e depending on the event. In case you were wondering, the rebranding costed Melbourne apx. $200,000.

More about Melbourne's Rebranding.

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Tailor Team Fun | Team Pictures

What? A recent photo-shoot of Tailor founders taken for an upcoming newspaper Article. The team was asked to think about a creative idea for a picture that would describe each founder, the response features the pictures used to draft what the team had to say about itself.

Why? We are hiring! And we wanted you to see how much fun we can have together. Apply through the Tailor Brands Website.

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DIY Creative | Nikon for the Instagram Generation

What? ‘I AM Generation Image‘ is Nikon’s integrated campaign, that decided to use the Instagram platform rather than to fight it by distributing Nikon cameras to leading Instagram users and documenting their use of it.

Why? It’s no secret that professional photography has taken a hit due to the rise of photo-sharing networks such as Instagram. Famous magazines have already set precedents by exhibiting front page pictures shot by smart-phones. Nikon’s response is near perfect - they know they can’t stop the revolution, so they show how their tool can be integrated in it.

More about this campaign

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Tailor Team Fun | "Things I Have" by Tom Lahat.

What? Tailor Brand's Chief Designer, Tom Lahat, designed this beautiful and nostalgic series, featuring the staff we own without really knowing why. 

Why? As a team that deals with design on a day-to-day basis, we think it is important to beautifully perpetuate even the dullest features of your life.

More Images Below

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DIY Creative | Beer that Maximizes Creativity

What? A 7.1% craft IPA crafted out of a collaboration between Advertising agency CP+B and Professor Jennifer Wiley of the University of Illinois at Chicago. Willey's research determined that the "creative peak" comes when the blood alcohol level reaches 0.075, lowering our ability to overthink  a task. The "Problem Solver" is brewed to get an average-sized man to 0.075% in a serving. 

Why? Despite the fact that the Problem Solver was not crafted as a commercial product it can teach us a valuable lesson about cognitive branding that can be applied on any product; by applying unusual value to your product you allow it to stand out from the rest of its brand-category. 

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