Every artist needs someone who believes in the vision.
We usually celebrate the person behind the decks.
But behind many independent projects, there’s often someone working quietly in the background, helping shape the bigger picture.
In Xivo’s case, that person is Charly Guzmán Puig.
As the project’s manager and creative strategist, Charly’s role goes far beyond booking shows or answering emails.
He’s focused on something much bigger:
One of the first questions he challenged Xivo with was surprisingly simple:
“What makes your project different from everyone else’s?”
Not following whatever trend happens to be popular.
Something people could instantly recognize.
That conversation became the beginning of a much bigger journey.
It encouraged Xivo to fully commit again to his path as a DJ and producer, not by copying what was already working, but by searching for a sound that genuinely felt like his own.
After months of experimenting, refining ideas and questioning every creative decision, that identity finally had a name:
Today, every release, every Disco Sesh, every artwork and every visual follows the same philosophy:
Build a world, not just another track.
And maybe that’s what artist management should really be about.
Helping artists become unforgettable instead of simply becoming visible.
For booking inquiries, festivals, private events or collaborations: