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Viral Concealers Reviewed: Here’s Which Ones Will Work the Best for You

Who does not love a bright under-eye? Choosing the right concealer is essential to help you achieve that.

Beauty trends on TikTok and Instagram have made a few concealers very popular, and we keep buying them in hopes of achieving the same results. But unfortunately, not all concealers work the same way for everyone. Some just end up separating and creasing, and this result can be frustrating.

Our philosophy behind YourGlow is to help you understand which formulas work best for specific skin types. Below are five popular concealers that I have seen influencers wear and the skin types they suit best.

1. NARS Radiant Creamy Concealer

Best for: Normal, Combination, and a Little Dry skin

This concealer has a creamy formula which provides hydration to dry skin and helps prevent the under-eye area from drying. It has medium buildable coverage, and using it gives combination skin a radiant finish. People with oily skin can also use it, but they will need to set it with a powder afterwards to avoid creasing.

2. Tower 28 Swipe Serum Concealer

Best for: Dry and Sensitive

Because of its formula that is a combination of makeup and skincare ingredients, it became widely popular on social media. But what social media does not tell you is that this concealer has skincare ingredients that work best for dry and sensitive skin. The hydrating formula helps reduce dryness and gives a very natural finish. If used on oily skin, this concealer may end up looking greasy and shiny.

3. MERIT The Minimalist Complexion Stick

Best for: Normal Skin

If you are looking for a product that works as a foundation and concealer, this one is for you. The formula gives light to medium coverage and blends easily into the skin, making it perfect for normal skin. I highly recommend this product to people who prefer minimalistic makeup and something that feels light on the skin.

4. Fenty Beauty - We're Even Hydrating Concealer

Best for: Acne-prone and Combination Skin

This product’s formula is designed to be long-wearing and crease-resistant, which makes it perfect for combination skin. It is a non-comedogenic product, making it the best fit for acne-prone skin. You won’t have to worry about your pores clogging if you use this product. It also works well on oily skin, but I would recommend you try the Pro Filt’r Instant Retouch Concealer by the same brand if you have extra oily skin.

5. Kosas Revealer Super Creamy + Brightening Concealer

Best for: Dry, Mature Skin

This concealer also has skincare ingredients such as caffeine that help in brightening, hydrating, and plumping the under-eye area. The creamy formula helps reduce fine lines, making it suitable for mature skin. The under-eye looks bright and does not crease easily when used by people with dry skin.

Yes, there is no doubt that social media trends help us discover so many new and underrated makeup products, but one aspect they often ignore is informing us about which skin types they suit. Based on oil production, hydration level and texture of your skin, a concealer that looks flawless in a trending video may look totally different on you.

And that’s alright. Once you start choosing makeup products based on your skin type, you’ll start noticing a huge difference. With the right products, you’ll be able to build routines that suit your skin and will make you feel more confident.

At YourGlow, we want to educate and engage our audience through our beauty content rather than simply showcasing the products. In this blog, we tried five viral concealers and discussed which skin types they are ideal for. This strategy showcases the importance of branded imagery, where visual content helps us communicate our goals and message effectively as a brand. Community trust is very important to us, and we want to establish that by helping our audience make smarter and better makeup decisions. For that purpose, we produce educational and entertaining beauty content.

So let us know in the comments the concealer you are currently using, and we’ll tell you the skin type it suits the best.

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Why Expensive Makeup Isn't Always Better?

Most people assume that expensive makeup will automatically perform better than drugstore products. Is that really true?

At YourGlow, we have the answer.

The reality is that both drugstore and high-end makeup can work well, depending on the ingredients and your skin type.

Huda Beauty Easy Blur is an amazing high-end foundation. It gives a matte and smooth finish. But if a person with dry skin uses it, their skin will just end up looking patchy and cakey in a few hours.

So, what you really need is to understand your skin type to choose products accordingly.

At YourGlow, instead of focusing only on luxury products, we aim at helping you understand your skin. We do a proper skin analysis followed by a one-on-one session to explain to you your skin type, ingredients to look for while shopping and help you choose products that fit you and your budget.

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Oily Skin? Here's a 10-Minute Glow Up Routine for You

Snoozed your alarm, and now you have no time to get ready for work? That happens to almost everyone. A long beauty routine is not possible on mornings like these, and if you have oily skin, it can be a real bummer.

But what if I told you that if you want a shine-free base and need makeup that lasts all day, you don’t need to spend an hour getting ready? All you need is 10 minutes and a few reliable products that make your skin look polished and glowing even on busy days. This ‘Glow Up Routine for Oily Skin’ focuses on quick makeup steps to help you feel confident even on chaotic days.

Step 1 – Primer

Never skip the primer if you have oily skin. It helps control oil and keeps the makeup in place much longer. A small amount goes a long way. I recommend the e.l.f. Power Grip Primer, as it blurs the face and decreases the shine. Focus the application on the T-zone, as that’s the area where oil usually appears. This step takes less than 1 minute, so try not to forget it.

Step 2 – Apply a Matte Finish Foundation

A long-wear foundation works best for oily skin. It is good for lasting coverage. Hydrating foundations should be avoided because they can make oily skin appear greasy. Apply Huda Beauty Easy Blur foundation to your face evenly using a brush, and you will notice the magic happen. This foundation offers seamless coverage and a matte finish. It also helps create an even complexion and prevent shine.

Step 3 – Quick Eye Look

Tired eyes can make you look sleepy. To look more awake, all you need is to apply a coat of mascara to your lashes. You'll see the change right away. This quick step completes the look and helps frame the face.

Step 4 – Set the Makeup with Powder

Setting powder absorbs excess oil and helps prevent makeup from becoming shiny throughout the day. This step can break or make our look. The powder helps makeup stay in place. For a matte and smooth finish, try using the Huda Beauty Easy Loose Baking & Setting Powder. Use it on areas that tend to get more oily, like the forehead and nose.

Step 5 – Powder Blush (optional)

To add a little pop of colour, you can always apply blush. I recommend using a powder blush like Patrick Ta over a cream blush as it prevents the cheeks from looking greasy.

All left to do is put on your favorite lip gloss or oil, and you are ready to start your day.

Your beauty routine does not need to be complicated or long just because you have oily skin. By using the right products for your skin type and making sure to use a gripping primer and oil-controlling powder, you can create a fresh and glowing look in less than ten minutes. It helps you start your day feeling confident and put together.

At YourGlow, we want to help everyone feel confident and help you understand the needs of your skin type better. Follow us for more beauty routines and advice, and we'll help you on your journey to finding your glow

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