#zappar

[problematicwelshman]

Download the Zappar app and scan the Buy Social badge on Toast Ale cans to see Michael Sheen appear on the side of the can and talk to you about the positive impact you’re making buy buying from Toast Ale (you can even take a selfie with him!) - Social Enterprise UK

[creativecoding]

Zappar: AR

Zappar is an app for Augmented Reality. Heather Andrew, a CEO of Neuro-Insight, wrote a short article about how augmented reality affects the brain.

Working with Mindshare UK and Zappar, Neuro-Insight formed a study into the consumer about the little known topic of the neurological impact of AR.

This study unearthed AR’s true value by revealing how it transforms the world around us.

AR drives higher levels of visual attention and cognitive activity in the brain.

The results of this collaborated and intricate experiment ‘Layered’ revealed that visual attention in the users nearly doubled from using AR.

The use of AR is likely to diminish over time, despite the fact that it has proven to generate more useful brain activity, the novelty and excitement of AR will transcend into an integral part of our everyday lives.

AR has proven to help boost lasting brand advertising, attention, emotion and memory encoding. AR will play a long term strategic part for CPG brands who aim to stand out.

But isn’t advertising penetrative enough? Will we be discovering the repercussions of this influx of high technology and big data in years to come?

Who knows... til’ then, let’s code some sh*t.

[macdailynews]

$80 'Zapbox' AR headset will let you watch Apple's spatial videos shot on iPhone 15 Pro

Zappar’s $80 Zapbox headset (image: Zappar) AR startup Zappar says its $80 Zapbox headset is the first mixed reality device capable of playing back the new spatial video format that Apple has just added to iOS 17.2 for iPhone 15 Pro and its flagship iPhone 15 Pro Max. Zapbox requires an iPhone for its display and processing power. It works with iPhone 11 and later (with Android support is said to…

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[wally-b-feed]

Anthony Fineran (B 1981), Zappar Nitas, 2023

[vivstudiesinteractivemedia]

Top AR Experiences 2020

From innovative marketing campaigns to new approaches to retail and product/ virtual try-on initiatives, here are some of our favourite AR experiences from this year.

Blog Post #5: A Bit About Zappar 

I was looking on Zappar’s website to think about the ways that Graffiti-ED and Zappar could collaborate when I came across their blog. They’ve outlined some of their best projects in AR technology in 2020 and it was really nice to see a range of different companies presented. I’d like to start something similar to what Zappar did with Citrus World and Disney. On their blog, Zappar describes the experience with “We worked with Citrus World and Disney to implement connected packaging technology on their juice cartons to create a targeted experience that is fun to engage with and can be easily shared. Once the user scans the front panel of the carton, they can watch iconic Disney characters come to life as they jump off the packaging in playful animations.” 

I’d like to have the owl of Graffiti-ED come to life in a similar way. (That being said, Disney is obviously doing this for marketing purposes, with a financial goal in mind - Graffiti-ED, being a primarily educational app, has a different intention.) 

[retailtouchpoints]

Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

By Jeff Ridgeway, Zappar

Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR). This emerging technology is becoming increasingly tied to how sports fans get the most out of the games they go and see, and the products they purchase there. AR is about enhancing an experience by combining physical reality with digital content, and combining the creativity of AR with the excitement of sports is a match made in heaven.

Here we explore some of the ways retailers are using this technology to transform the way they market, connect, and serve their NFL-supporting customers — driving app dwell time, enhancing the in-store experience and boosting customer engagement.

A Drink Cup Can Be A Key

A souvenir cup is always a cool thing to bring home from the game, and with AR it can be even more. Think of it as a potential key to more content, player stats, and game highlights — all by simply scanning a code on the cup with a phone. The 49ers have committed to implementing this exact example by adding scannable codes to souvenir cups that give fans the ability to launch a highlight reel of the greatest moments from the team club’s history, straight from their phone.

Adding small but creative touches in an effective way to a fan’s experience has the power to ensure they walk away with a rewarding and fun moment that supplements their overall experience of game day. It does not always have to necessarily be a souvenir cup, but just about anything that someone can bring home from the game. These kinds of interactions leave a lasting impression of a brand.

A Phone Can Be A Front Seat

Through the creative power of AR, even fans who are stuck in the nosebleeds can have an intimate game day experience. Similarly to maximizing the value of a simple souvenir cup, AR has the ability to transform the phone into a portal, bringing fans closer to the game with close-up views of the action and real-time pop-ups of game and player stats. Again, it just takes some creativity when prompting fans to engage. When perfected, it could be as easy as pointing their phone’s camera at the field.

The Minnesota Vikings, for example, have been implementing codes for fans to unlock additional content, including interviews and videos of their favorite players, using their game day program. As a result, they’ve experienced an increase in app downloads, which were 58% higher than on normal game days during the week one home-opener — indicating that fans are more than willing to engage and participate.

Content That Goes Beyond The Bleachers

The capabilities of providing AR content do not need to be restrained to the stadium alone. Dozens of other diverse industries are finding ways to implement AR into their marketing, especially in retail. Take 7-Eleven for example, which recently launched its own AR football mini-game. Players are rewarded with 7Rewards points for their performance tossing a pigskin through hoops projected into their physical environment, which are redeemable for drinks and snacks in-store. More AR experiences can also be unlocked by scanning codes in-store.

Additionally, sports teams can take a page out of skatewear brand Tilly’s book. To enhance the in-store experience, the brand partnered with YouTube influencer Shonduras to create a unique AR campaign for customers, by scanning codes for discount coupons and participating in a scavenger hunt across a two-week period (wherein 80% of vouchers were redeemed). Given that the world of sports outside of the stadium is primarily driven by team paraphernalia, retail AR experiences are a way for teams and companies to infuse AR into the fan experience, even without being at the game.

With the seemingly endless possibilities for AR tech to bring sports to life in new and exciting ways for fans, there’s no telling what creative projects could emerge in the near future. There’s never been a more innovative time for sports entertainment, and the retail landscape is riper than ever for new technologies to give people meaningful and memorable experiences.

Jeff Ridgeway is ‎SVP of Business Development – North America at Zappar, the market leader in AR-enabled product and infotainment experiences on mobile.

[williamtillis]

A few examples of #augmentedreality pieces I created for a large #conference recently #ar #usf #UniversityofSouthFlorida #tampa #virtualreality #mixedreality #zappar #zapworks #zapworksstudio (at University of South Florida)

[alicebonasio]

As Prince Harry and Meghan Markle prepare to tie the knot this weekend demand for traditional wedding souvenirs is sky high.