Temple AdLib

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Seafood PR

As a lover of social media and follower of Philadelphia’s bustling restaurant scene, Breslow Partners provided the perfect opportunity to combine my interests into an exciting internship experience.  My interests were blended seamlessly into Breslow’s working environment, and I truly looked forward to going into work every single day.  Being able to talk about and promote restaurants and places I believe in has only furthered my goal of being a public relations expert.  I am interested in all facets of brand communications, and having relationships with the media and influencers will be invaluable to my future prospects.  The skills I have learned at Breslow Partners -  including the tips and tricks on how to pitch to the media, how to put out a great press release or how to create a popular social media post - are not only impetrative to know in the ever changing PR industry, but will help me land a job in the future.  Below is a picture of an event I helped put together for our client Phillips Seafood, at their grand opening of their Crab Shack on the Atlantic City Boardwalk. 

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My first PR internship

  Hey guys! My name is Alexa Stutman and I am a rising junior at Temple University studying public relations.  I started my freshman year as a student in the Fox School of Business studying tourism and hospitality.  However, I switched my major in the beginning of last year and have thoroughly enjoyed my classes and interactions with everyone in the Klein College.  I am an intern at Breslow Partners, an established PR firm in Rittenhouse Square.  Breslow Partners does many different types of PR, but they specialize in the restaurant industry.  I started interning in March and have been here ever since!  Not only have I had incredible hands-on experiences, but I have also made contacts that I will be able to carry with me as I venture into the public relations realm.  I have gained confidence in my writing abilities, and receiving feedback from my peers has been nothing but a positive learning experience.  Working with Breslow Partners has also helped me to become more confident in myself, specifically by putting myself out there when it comes to sharing ideas and thoughts in front of a group of people.  That may sound silly. but I have always been extremely shy in work and classroom settings in regard to my opinions and ideas.  During my time at Breslow, the office would often hold brainstorming meetings for upcoming promotions or client events.  I really enjoyed helping to think of exciting new promotions and marketing ideas for our clients, as well as sharing them with the rest of the office. Pictured below is a still from a segment on fox 45 Baltimore that I landed for our client Phillips Seafood! 

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As an SEO intern, I am responsible for a variety of small tasks that contribute to a larger part of the agency’s measurable goals and expectations from their clients. Some of IFTF's bigger clients are Beaches & Sandals, KicksUSA, and Pond Lehocky. 

Although my responsibilities are small, they do play an important role in accomplishing larger tasks. During my internship at I’m From the Future, I learned how to create meta descriptions and title tags and how to implement keyword research for content creation. I also learned more about using spintax, a technique used to create unique product descriptions for e-commerce websites, and even learned the process of link prospecting and outreach. The skills required that I use industry tools, so I also became more familiar with SEO programs like SEMrush, Ahrefs, Buzzstream, and Keyword Keg.

I’m From the Future is considerably laid back and prides themselves on not being overly micromanaged. I’m From the Future is a VERY small agency, probably about 14 employees total, so I got to know everyone's name and understand the dynamic of their work culture pretty quickly. They are however in the midst of moving to a much larger and more glamourous spot by Spring Garden!  From my experience, I worked on projects alone, but still was able to interact with most of the other members on the team. I never felt uncomfortable when I struggled with tasks because everyone there is patient and willing to give you their time. After getting a taste of the SEO world, I feel much more confident about my skills and think I have many more talking points on my resume. If you want to understand and think like Google, then IFTF is the perfect place for you!

Veronica Chakov | [email protected]

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Best Feeling Ever

Now that I have come to the end of my advertising internship, I realize how much effort I am willing to put into something that I want. It was certainly not easy to juggle both work assignments and internship tasks, as well as another course during a six week semester but it feels good to look back and see that it was all completed.  During my internship I learned what will now help me to perform my job duties better and also develop skills that will enhance my career.  I had to be sure that my internship duties did not take priority over my regular job responsibilities.  I also had to complete internship items in a timely fashion.  At the beginning, it felt as if I did not know where to start.  I was given an objective to gather information on potential targets.  I was not clear on how I was to gather all the information and I also did not have very strong market research skills.  The information that I was looking for was not easy to find.  A lot of the companies that I was told to find information on are family owned businesses that are not public companies.  My supervisor gave me an overview and some ideas on how I could find information and from there, I began to get in my groove of finding information.  I began to skim through large amounts of information to find what I knew I needed.  Being a Research & Strategy major, it felt good to have a taste of what I may have to do as a career.  I enjoyed it & felt accomplished to have learned how to navigate through a bulk of information to find what I needed.  In general this internship reassured for me that I picked the right major and that I will (hopefully) enjoy a career in advertising or marketing research!  

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My First Internship as A Graduating Senior

Before the start of my internship journey I experienced a terrible amount of anxiety. During the spring semester of 2017, I attempted to avoid any and all conversations about internships. I was surrounded by graduating students like myself who had already experienced at least 2-4 internships at big advertising agencies in the city. Many of these students were even beginning to look for full time positions in the field. I felt behind, scared, and left out. However, I understood that each of us ultimately has a choice to carve our paths at our own pace. I slowly realized that the fear I was holding on to was pushing me further away from achieving my goal of acquiring a summer internship, so I packed it away and began my journey.

Two months have passed and I’m now wrapping up my internship at I’m From The Future and reflecting on the things I’ve learned about myself and the overall intern experience. I can confidently say that I am proud of myself for exploring a position outside of my comfort zone. I am a research and strategy student who decided to apply as a SEO intern after only taking one class on the subject. (I highly recommend to anyone who might read this with an interest in SEO to absolutely take Search Engine Optimization with Ali Freezman!) I have learned so many skills valuable in the SEO realm like link prospecting and outreach, writing metadata, content creation, keyword research, etc.  These are skills that I genuinely feel excited to talk about during my next interview and add to my resume. I was also able to get a taste of what it’s like working for a small company and understand how their culture functions.

The point of this blog post is not to give a “day in the life of what it’s like to be an intern at I’m From the Future” summary (although that is next post), but to speak up about the fears I experienced prior to my internship that I think many of us share whether we want to admit it or not. Looking back, I feel like I wasted a lot of time feeling irrational fear about being the intern without any internship experience. I recognized that it is in fact okay to only have the skills and knowledge you learned as a student and from your previous retail jobs. During my internship, I communicated that I am a person who is hungry to learn more, not afraid to ask more, do more, and grow more and I believe that maintaining that mindset has allowed me to benefit from my internship to the fullest extent. Regardless of your background or experience, someone will still see your value and I’m From The Future helped me find mine.

Veronica Chakov | [email protected] 

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Internships and the Individuals you meet.

Internships offer unlimited and intangible knowledge, and they're all essential in terms of extending your career path.  

With my internship at the Philadelphia Folksong Society, my goal was to crack down and stay professional, but no one ever told me that i'd be meeting some of the most genuine, intelligent, inspiring and down to earth individuals in the world.  My two bosses, Lisa and Justin, are prime examples of that.  They made waking up in the morning and driving to work an absolute blessing.  They've both inspired me to push myself, to question everything, to stay resilient always, and to seize every opportunity that'll benefit me and others.

During my internship, these people inspired me to ask for more than i can handle, just to test my limits and potential, even if it were outside of my career path, and there's not a single thing in the world I could offer to thank them, besides my work ethic.

With your future internships, you're going to meet some fantastic people, create fabulous friendships, and make priceless connections, and it's beyond worth it. 

Good luck, everyone!  Make the best of your internships and make sure to connect with your bosses and coworkers.  You never know what kind of priceless knowledge they could offer you.

Thomas Conneen

[email protected]

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My experience overall & what I learned

Overall I learned a lot during my time at L&H Bridal. What was really so great about it though was that I was able to actually put to use what I have spent so much time learning about in so many of my classes. For instance, I used many of the skills that I acquired in my digital design tools class while editing images using Photoshop and Illustrator for our social media posts. Since taking the class with Tracy I have always enjoyed playing around with those applications in my spare time, but it was really cool being able to actually use those skills in a work environment to perform a specific task. Also, I got to practice time management a lot since I was assigned many tasks that were all due at specific times throughout the week. A post was due every Monday Wednesday Friday at specifically 12 pm on each of those days, so I always had to schedule my days around being able to send out a post at that time. Normally jobs that I have had throughout my life did not require such specific time management, and I think that this internship gave me really great practice and experience that I can utilize in my future careers.

My experience at L&H Bridal overall was a positive one that I will take a lot away with me. I definitely will recommend this position to any of my advertising/media peers who are looking for a fun, creative, and beneficial internship to help build up their professional experience. 

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The Black Lodge

I need a new creative process. Most of my time spent ideating at Cohere includes browsing through GIFs, social feeds, & watching recycled YouTube clips in order to come up with something of my own. I could use some guidance. I guess this is what I should be doing because after all, I am a social media intern. When I first started at Cohere. I sort of expected it to be more team based, but instead, I spend most of my time independently, occasionally reporting to my superiors.  

I’m not complaining because they put out a ton of great work using this model, but at the same time, I personally come up with my best ideas when they are being bounced around a room of like-minded individuals. With that said, I really have enjoyed my time at Cohere. The workspace is super cool and has a huge open area filled with Macs and humans alike. Aside from this, there is a conference room filled with odd chairs, as if every one of them was picked up at a random thrift store at some point. Quirky, I know, but it adds a nice touch. One last thing that I have to mention is the kitchen, fully stocked with coffee & espresso, that they give the interns free reign over. 

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Packaging Please

Roshini Stephen, Graphic Intern at The Greater Knead

This Internship Class was the last class I had to take in order to receive that clean, white paper that allows me to say I’m qualified.That one thing I have been working towards for four years. However as I approached graduation, I was more confused than ever. While I was in the Art Direction track, I had no idea what I wanted to do within the field. So you can imagine that as the first day of my internship approached, I was hesitant on what I was going to do. To my luck, I was able to dabble in a little bit of everything during my time at the Greater Knead (catchy name, I know). I created content for social media, designed print and marketing materials and helped in designing web layouts.

While I loved every bit of that, what I was drawn to more was the packaging. They asked me to come up with concepts for granola labels, bags for their flour and granola and little stickers. As soon as I jumped in, I was taken with the extensive nature of packaging. The challenge, the creativity and the unconventional entirety of it made me realize that it was something that I am now determined to pursue in the future. I love being able to create that feeling of excitement as someone opens a bag of bagel chips. Of designing that moment where someone chooses this certain product amongst all other brands. I was sold. Packaging is where my heart is at the moment. It will probably change, but for now catch me working on some granola labels.

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Woman Owned

Roshini Stephen, Graphic Intern at The Greater Knead

When you first get your internship, you research the company, you find info about your future coworkers, you learn about the benefits. You make sure to stay informed and prepared for that first day. Those are the internship vibes that we all go through once we land that opportunity. Now imagine that feeling, but 10 times more as you think about starting your own business, except at that time the cons outweigh the pros tremendously. Michelle Carfagno, CEO of The Greater Knead, located in Bensalem PA expressed this as she went about starting her business. Now as a woman it can be challenging to start a business; however being apart of the Women's Business Enterprise National Council allowed her to confidently put forth her business and be apart of community that supports you! 

I never fully grasped the concept of working for a Woman Owned Business. Yes, did it feel cool to say, but what does that do. As I wind down this internship, it was awesome to experience that feeling of women helping each other out, of being in a community where we encourage confidence in whatever crazy idea you have. Women taking charge in the food industry and ultimately women who just want to rule the world. This company may be small. but I believe it's a force to be reckoned with.

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She Looks Up to Me

As part of the Franklin C. Ash Summer Internship Program, each college intern is paired with at least one high school student through the Lasko College Prep Program. Being a mentor has been a really special experience for me. I am the youngest of three so it is a nice turn of events for someone to be looking up to me for advice.  I think that the mentor/mentee role is a unique opportunity for college students to help guide high school students who are at a very complex time in their lives. Being a mentor has helped me gain a stronger sense of self confidence and throughout this summer I have been able to learn a lot about myself. I am able to be the role model that I know my mentee needs me to be and her dependence on me makes me want to be a better person. I am so fortunate that I met [Hannah] and was paired with her as my mentee. We have created an unbreakable bond and I know that she can come to me about anything. We have discussed family issues, relationships, and I have helped prepare her for taking the SATs.  Hannah is a strong, beautiful girl who has not always had the easiest life. She has opened up to me about the hardships she has faced during her 16 years of life.

 Being a mentor has taught me to be more self-aware. It is crucial to remember, when someone is looking up to you, to represent yourself well at all times. I have done my best to teach Hannah about life after high-school and prepare her for any exciting endeavors that await. Overall I would like to thank Hannah for a great summer. I hope I have been able to inspire her as much as she has inspired me.

  The names in this story have been changed to protect the identity of the individuals.

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You Will Never Succeed If You Never Try (Don’t Be Afraid to Ask!)

Working in a large, and well know company can be scary at first. You assume that everyone around you who is not an intern is a highly successful, busy, and, let’s be honest, rude business person. Or, even worse, you assume they won’t want to help you or talk to you because you are an inter. This is the furthest from the truth. Almost everyone you will meet will want to help, most even feel honored that you would come to them for advice. Working at Runner’s World, there are a lot of big figures here in the running world, but none are more well-known than Bart Yasso. They call him ‘The Mayor of Running’ and rightly so. He has run a marathon on every continent, has written his own books, and designed training programs that runners all around the world use. If I should have been nervous about talking to anyone at Runner’s World, it should have been him. But, he is the nicest, and most down-to-earth person. I’ve found that most runners are. I, a 19 year old intern, went out on a limb by asking him if I could help him get on Reddit for an AMA on r/running. I sent the email fully expecting to never hear back from him, I mean the guy has been running marathons since before my mom was born! But, 5 minutes (!!!) later he said that he would love to. I branched out of my comfort zone, took a chance, and now I am actively helping to promote the Runner’s World brand as well as the celebrity of Bart Yasso. What I’ve learned from this experience is that it never hurts to ask, and most of the time, it will help you far more than you expect.

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Joseph Lafferty Internship M3 Media

As part of my internship, I have been tasked with gaining prospective leads of local businesses throughout the Delaware Valley. This is due to the fact that my company is responsible for sending digital and mobile advertisements through processes such as geo filtering and targeting. The company as a whole is very innovative and often times far reaching within the area, so being able to travel and visit these places has been eye opening as well. The importance of the lead sheet is to be able to build a network for people to be able to contact those businesses and set up a meeting. Finding these businesses can be challenging, and I often have to use certain sites such as moneymailer.com or find things from the local little league, local newspapers, and local magazines. I had to obtain 300 of these business leads. Below is an example of one of those.

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Pic: I was play with the best Chinese Dota2 players on live-streaming.

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I was watching the PC game called Dota2 in work time, and explaining how the games work to everyone who walked pass me because one of our clients is interested in the game.

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A Brand New Mad Man Was Born

In this June 5th, I started my new job in Publicis Media Content in Shanghai.

It is really exciting to come back to Publicis Media where I interned last summer, and start my career of a madman here.

My title is a content executive. In general, my day job is doing research, working on case study decks, and support my business director.

Fortunately, my department is preparing and working on several projects that relate to E-gaming and E-gaming live-streaming. I am the only E-gaming nerd in my team and watch a lot of E-gaming live streaming in different platforms, so I give a lot of constructive suggestions.

In my opinion, working as a full-time content executive is quite different from working as an intern. When I was an intern last summer, I tried to ask everyone in my department whether I could help them with something, because I knew I can learn a lot of things that I could not learn from school. I was tired but felt exciting every day. But now, I cannot support everyone in my department and should focus on the certain field, which means I need to consider things deeply.

I think it is really important to be active in agency work. We should always be ready to communicate with our clients after work time, support our boss, pay attention to what is happening, and…In one word, we need passion.

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Garfield Group Bleeds Red

Garfield Group color scheme is green but they definitely bleed red. This summer I worked as the Strategy/Account intern for Garfield. It has been a wonderful experience so far.  Garfield Group is a small advertising agency with only 15 employees. Garfield Group has two interns, it's me and a fellow Temple student, also Both the Account Associates are also Temple grads. You can see why I said they "bleed red." 

As the account intern, I work under the account team but I also helped where I was needed.    I enjoyed sitting in on clients meetings and calls. Sometimes we received perks from clients like lunch and movie tickets. There is also a more seriously side to the job, like doing competitive research and analytics. Temple prepared me well for my position at Garfield Group.